Creative Industries
UNESCO defines cultural and creative industries as “sectors of organised activity whose principal purpose is the production or reproduction, promotion, distribution and/or commercialisation of goods, services and activities of a cultural, artistic or heritage-related nature.” This approach emphasises more than just the industrially made products of human creativity, it makes relevant the entire productive chain, as well as the specific functions of each sector involved in bringing these creations to the public. Thus, the definition also encompasses related activities, such as publicity and graphic design, which are decisive factors in this process.
Due to wide gaps between cultural industries in the developed and developing countries, the challenge lies in strengthening local capacity, improving access to global markets through new partnerships, obtaining support from experts, and combatting piracy and defending intellectual property rights.