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Creative Industries Support Programme
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| The Creative Industries Support Programme (CISP) is designed to preserve and promote Cambodia’s cultural heritage, resulting in better livelihoods among the poor in the most remote areas of four provinces, with a strong focus on Cambodian indigenous peoples. |
Purpose of Programme
The Creative Industries Support Programme (CISP) is designed to preserve and promote Cambodia’s cultural heritage, resulting in better livelihoods among the poor in the most remote areas of four provinces, with a strong focus on Cambodian indigenous peoples. The programme will encourage cultural producers to retain their traditions, many of which are endangered. It will capitalise on people’s existing livelihoods and fight poverty by commercialising cultural products and services. It focuses on tourism, the performing arts, the collection of resin for making varnish and paint and handicrafts, especially textile weaving, bamboo rattan and indigenous pottery including wine jars.
The CISP is a joint programme involving four UN agencies: the United Nations Education Scientific and Cultural Organization (UNESCO) as lead agency, the UN Development Programme (UNDP), the International Labour Organization (ILO) and the Food and Agriculture Organization (FAO). The programme focuses on remote areas in Mondulkiri, Rattanakiri, Preah Vihear and Kampong Thom provinces. It aims to improve the capacity of national institutions to preserve and develop Cambodia's cultural heritage and living arts, to improve employment opportunities and income generation in the creative industries, to improve the commercialisation of local cultural products and services, and to empower women and indigenous peoples.
Main Activities
UNESCO
• Coordination of the Joint Programme
• Support national institutions to safeguard cultural heritage and promote cultural diversity.
• Promote mentorship programmes in handicrafts and performing arts.
• Support the establishment of a national Living Human Treasures system.
• Promote the establishment of a Seal of Excellence for Cambodian cultural products.
• Promote the establishment of provincial Cultural Centres.
UNDP
• Identify promising cultural products and services with high participation of women for improved commercialisation.
• Develop and support implementation of sales and marketing strategies of selected cultural products.
• Build capacity of local NGO partners in the field in the area of sales and marketing.
• Strengthen market linkages between producers and buyers of selected products.
• Identify challenges in the implementation of trade-related law and help coordinate market responses, in order to facilitate sales and promotion of cultural products at grassroots level.
• Support training in trade-related legislation for producer groups and civil society organisations.
• Promote establishment of provincial public-private consultations.
FAO
• Identify potential products and producers in ethnic minority areas.
• Facilitate the formation of producer groups and provide support in organization and management.
• Support the groups by providing training on production skills, management and networks.
• Support product development using available natural resources.
ILO
• Identify existing and potential groups and associations of artists and producers.
• Develop and deliver training in financial literacy and basic business skills.
• Support market linkages by addressing key bottlenecks in value chains.
• Support providers to identify and develop business development services that are appropriate to the target indigenous groups.
• Train trainers to facilitate basic business development services for member-based producer organizations.
Key Results
UNESCO
• Trained officials and civil society organizations on the 2003 Convention for the Safeguarding of Intangible Cultural Heritage.
• Ensured the translation of Basic Texts of the 2003 Convention and the Information Kit on the 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions.
• Co-organized a seminar for staff in charge of the Documentation and Inventory of Cambodian Museums.
• Ensured the translation from French into Khmer of Jean-Michiel Filippi’s book Recherches preliminaires sur les langues des minorités du Cambodge (Preliminary Research on the Languages of Cambodia’s Minorities).
• Organized a national consultation on a draft Royal Decree establishing a national Living Human Treasures system which was subsequently adopted by the Council of Ministers and signed by His Majesty the King.
• Supported field research of the Ministry of Culture and Fine Arts (MoCFA) to identify Living Human Treasures in 4 target provinces of Ratanakiri, Mondulkiri, Kampong Thom and Preah Vihear.
• Established mentorship programmes on handicraft among indigenous communities in Kompong Thom, and on jars and pottery among indigenous communities in Rattanakiri.
• Advised the Royal Government of Cambodia on the conceptualization of a museum to be established in Preah Vihear.
• Conceptualised a Cultural Centre to be established in the Provincial Department of Culture and Fine Arts in Rattanakiri.
• Consulted with local NGOs on the establishment of a Resource Centre in Mondulkiri.
• Supported Khmer and indigenous traditional performing arts in the provinces of Kampong Thom, Ratanakiri and Preah Vihear.
UNDP
• Identified and selected commercially viable cultural products/services, focusing on those involving indigenous minorities and women.
• Developed market solutions and strategies across all identified value chains.
• Identified linkages for promotion of cultural products through the tourism industry.
• Promoted engagement between the public and private sectors and civil society.
• Supported promotion of selected products to target producer groups, with gender balance a priority, at Cambodia’s 4th Import-Export and One Province One Product Exhibition in Phnom Penh in December 2009, and at the Buy Cambodian Products trade fair in Siem Reap in January 2010.
FAO
• Selected 46 target villages in four provinces through consultations with local authorities, provincial departments, community members and NGOs (with ILO).
• Supported formation of 16 indigenous producer groups in target areas, comprising 251 people (65 percent women), and supported training in micro-business development (with ILO).
• Identified potential local NGO partners in the target provinces (with ILO).
• Contracted baseline surveys of socio-economic conditions in target provinces (with ILO).
• Consulted with the FAO project Off-farm Income Generation within the National Program for Household Food Security and Poverty Reduction for collaboration and linkages on skills training on natural resource product (rattan and weaving) and sharing marketing information and natural resource management.
ILO
• Developed and adapted tools for artisans on financial literacy, group formation and business skills.
• Facilitated the delivery of a variety of business development services to handicraft producers in the four target provinces.
• Initiated the development of a structure to provide for the delivery of basic entrepreneurial skills development for the target group and the development of mechanisms to address value-chain bottlenecks in the creative industries.
• Supported the Buy Cambodian Products trade fair organised by Artisans Association of Cambodia in April 2009 and the Buy Cambodian Products - Angkor Handicrafts Fair in January 2010.
• Continued support for institutional strengthening of providers of business development services and their NGO collaborators in the field.
• Continued the development of local capacities to improve product design, quality and marketability.
• Initiated proactive market development as part of institutional development of partner organizations in the field.
Background
Cambodia has a dynamic cultural heritage and a ready market for cultural products through its booming tourist industry. Its creative industries have the potential to create jobs, spur economic growth and alleviate poverty, while fostering shared identities and social cohesion. However, Cambodia’s traditional arts were nearly destroyed by the Khmer Rouge in the 1970s, and their revival is constrained by a number of factors. These include challenges in the legal protection of creative ideas and the implementation of trade legislation and trade support services, shortages of knowledge and skills for commercialising cultural products and services, distorted value chains, marketing difficulties, high-cost communications, and competition for performance arts from foreign entertainment in electronic formats.
The CISP aims to preserve and develop cultural products and services, especially among indigenous peoples, who are the focus of the majority of the programme’s activities. With appropriate strategic policy support at both national and international levels, and with stronger capacities of policy makers, creative industry practitioners, and entrepreneurs, the industries could offer opportunities for Cambodia to create new domestic and international markets and open up access to others, and to expand into new areas of wealth creation and employment generation.
Duration
10 September 2008 – 9 September 2011
Total Budget
US$3,300,000
Contributing Donor
Spanish MDG Achievement Fund Thematic Window for Culture and Development: US$3,300,000
The MDG-F funds are channeled through four agencies:
UNESCO: US$748,604
UNDP: US$818,826
ILO: US$941,017
FAO: US$791,553
Project Delivery
10 September 2008–31 December 2009: US$756,916
Programme Partners
Implementing Agencies: UNESCO (lead Agency), UNDP, ILO, FAO
Cooperating Agencies: Ministry of Culture and Fine Arts; Ministry of Commerce; Ministry of Industry, Mines and Energy; Ministry of Agriculture, Forestry and Fisheries
Location
Four provinces: Kampong Thom, Preah Vihear, Mondulkiri and Rattanakiri
Millennium Development Goals
Goal 1: Eradicate extreme poverty and hunger
Goal 3: Promote gender equality and empower women
Goal 8: Develop a global partnership for development
UNDP Country Programme
Outcome 4: National and local authorities are able to promote pro-poor investment and expand economic opportunities
Output 4.2: Government capacities strengthened to support pro-poor private sector investment at a provincial level
UNDP Thematic Area
Poverty Reduction
Contact
Mr. Blaise Kilian
Joint Programme Coordinator
UNESCO Phnom Penh Office
38, Samdech Sothearos Boulevard, Phnom Penh, Kingdom of Cambodia
+855-23 426 726
b.kilian@unesco.org
National Counterpart
Mr. Seng Soth
Director of the Department of International Cultural Cooperation and ASEAN Affairs
Ministry of Culture and Fine Arts
Preah Norodom Boulevard, Phnom Penh, Kingdom of Cambodia
+855-12 308 498
visoth-pidor@hotmail.com
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