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27.03.2013 - UNESCO Office in Moscow

Publication of the Policy Brief on the Role of Museums in Education and Cultural Tourism Development

Within the framework of the UNESCO/IFESCCO long-term project “Running a Museum – XXI Century” (2011-2014) and following the results of the Regional Thematic UNESCO/ICOM Training and the First Expert Meeting “Role of Museums in Education and Cultural Tourism Development” (18-22 October 2011, Kiev, Ukraine) a Policy Brief with the DVD disk with materials of the training prepared by the Ukrainian Committee of ICOM with participation of the experts from the Russian Museum and the State Hermitage, in consultation with the experts from the involved countries, including Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, the Republic of Moldova, the Russian Federation, Tajikistan, Ukraine and Uzbekistan, with the support of the UNESCO Moscow Office.

Education is one of the key activities of museums, together with keeping, research and presentation of museum objects. Today, with the permanently growing information flow, society needs, more than ever before, to get targeted, verified and comprehensible information. Museums, which have, have been accumulating civilization experience of the humankind for centuries along with universities and scientific and research institutions represent valuable sources of such information. As a unique intermediary between the object of historical and cultural heritage and recipient of cultural codes — the visitor — museums offer almost unlimited possibilities in the area of education.

The Policy Brief on the Role of Museums in Education and Cultural Tourism Development refer to the new UNESCO initiatives on “Heritage and Dialogue” and a new “Global Partnership for Museums”. They are aimed at involving museums and related institutions as vital partners in the implementation of cultural policies for sustainable development and are contributing to developing new approaches to complex issues in heritage management through the creation of regional expert group working for promotion of museum educational capacities, in particular for intercultural dialogue and social cohesion.

The policy brief elaborated through the conduction of studies and recommendations which highlight the necessity and efficiency of the further development of partnership relations and cooperation between museums at the international level, including CIS region, in the framework of the joint project of UNESCO and IFESCCO, as well as enhance the role of museums as the centers of knowledge, education and self-education, entertainment and creative communication.

The policy brief highlights the following issues:

  • Educational role of museums in the context of modern culture;
  • Efficient use of museum resources for stable and balanced tourism development (including ICT)
  • Issues of upgrading of museum knowledge and collections for visitors of different age and social groups;
  • Innovative forms of work with visitors providing the opportunities for creative involvement in knowledge and inter-cultural

Policy Brief: the Role of Museums in Education and Cultural Tourism Development


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