A new Policy Brief «New Information and Communication Technologies for Museum Development» has been published
Within the framework of the UNESCO/IFESCCO Pilot Project «Running a Museum – XXI Century: Thematic Regional Capacity-building UNESCO/ICOM Trainings and Expert Meetings for CIS Countries» (2011-2014) a new Policy Brief «New Information and Communication Technologies for Museum Development» has been published. The Policy Brief is prepared by the Russian Committee of the International Council of Museums with the support of the UNESCO Moscow Office and in consultation with the State Hermitage Museum and with the participation of experts from the CIS countries.
Author-compiler of the publication is Natalia Tolstaya, the president of the Non-commercial partnership «Automation of museum activity and informational technologies».
The Policy Brief highlights the importance of the use of information and communication technologies at the beginning of the second decade of the 21st century in the museums which help solve effectively many issues that are traditional for museums. By no means unimportant is the use of information technologies in the field of museum management, in the dialogue of the museum with the organizations to which they are subordinate and with bodies supervising the transfer of cultural heritage objects. The development of the professional and social responsibility of museums, widening of professional skills of museum workers and recruitment of the new types of specialists is implemented by sharing of the best practices, improvement of communication, and effective museum management.
In the course of the analysis it has been revealed, that the use of information technologies in museums of the CIS countries is not yet sufficiently widespread and effective.
Almost every museum has an account in social networks, somehow, but social networks can also create additional opportunities for marketing research and the development of museum visitor strategy. A positive feature is the multilingual character of museum websites in the CIS countries.
The recommendations presented in the Policy Brief are based on the results of the expert discussion during the Regional UNESCO/ICOM Thematic Training «New Information and Communication Technologies for Museum Development», which took place on 15 –18 November, 2013 in St. Petersburg as part of the UNESCO/IFESCCO Pilot Project.
The recommendations on the development of the potential of museums of the CIS countries in the field of museum management, information and communications technologies, and museology are developed with the participation of the leading specialists in museology, museum management, and information and communication technologies for museums who are trainers and experts, and also with the participation of representatives of museums in the projects’ target countries: Azerbaijan, Armenia, Belarus, Kazakhstan, Kyrgyzstan, the Republic of Moldova, the Russian Federation, Tajikistan, Ukraine and Uzbekistan.
The recommendations are disseminated among the main stakeholders and the Ministries of Culture, museum community, and non-governmental profile organizations of the CIS member states.
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