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UNESCO and the Comité Colbert: # Committed to heritage and creativity

The result of a partnership between UNESCO and the Comité Colbert, the poster campaign #Committed to heritage and creativity was launched on 23 June 2015 at a press conference in the maison Baccarat in Paris. This poster campaign aims to raise public awareness on the importance of creativity and cultural heritage.

The convergence of the objectives and interests of UNESCO and the Comité Colbert in terms of protecting heritage and promoting creativity resulted in an active collaboration in the campaign: #Committed to heritage and creativity: stand up for their protection; stand up for their promotion.

Over the next five years, the campaign will consist primarily of displaying posters in transit areas, in cooperation with the French customs, the company JCDecaux, Aéroports de Paris (ADP) and the city of Paris. Initially, in English, French and Spanish, the campaign will be translated and transposed to other countries in the future. This pilot campaign, of a universal nature, calls on every individual to relay this message on social networks and become an actor in the protection of heritage and the promotion of creativity.

This campaign will open new channels for other projects, oriented more towards the fight against illicit trafficking in cultural property.

UNESCO works with governments, national and international organizations such as UNIDROIT, INTERPOL and the World Customs Organization, as well as museums, auction houses, to stop illicit trafficking of cultural property.

While the lawful circulation of art and cultural objects can facilitate the transmission of knowledge about the rich diversity of cultures across the world, UNESCO is working to prevent the illegal trade in these artefacts to preserve the heritage of all humanity for future generations.

Cultural heritage is a non-renewable resource that belongs to all of humanity and that protecting it is part of our responsibility for the future. We need your support in opposing illicit trafficking and spreading the message of cultural heritage preservation.

Concretely, what actions can you take to help protect cultural heritage?

  • avoid buying any undocumented artefacts
  • check the validity of the documentation
  • should you observe any suspicious activity related to illicit trafficking of cultural objects notify the relevant national police authorities or INTERPOL
  • make sure the artefacts offered for sale are not protected by law

The Comité Colbert, founded in 1954, brings together French luxury houses and cultural institutions in order to to promote French art de vivre. This body, composed of key players for the transmission and preservation of French expertise, plays a major social role as shown by being awarded a consultative status for the 2003UNESCO Convention on Intangible Cultural Heritage.Since 1995, a communication campaign on counterfeiting and its harmful impact aimed at travelers has been implemented in cooperation with French Customs.

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