Research has shown that, on average, only 24% of people questioned, seen, heard or read about in the media are women. In addition, less than one in every five experts interviewed is a woman. The media, as champions of freedom of expression and with their function to promote diversity, should treat this imbalance as a threat to the free expression of half the world’s population.

It is essential that the media interview more female sources. Getting more women on the news needs to be a consistent commitment to achieve evolutionary change. We are calling on media partners to commit to ensuring that, in general, at least 30% of all sources interviewed in the news are women and to working towards 50% if they have already achieved 30%, by filling this form.

We, UNESCO and GAMAG, are calling on media partners to commit to ensuring that, in general, at least 30% of all sources interviewed in the news are women.