UNESCO advocates for responses to HIV and AIDS that are culturally appropriate, gender and age responsive, grounded in human rights and involve people living with HIV at all stages.
Support for socio-cultural approaches is provided through action-oriented research, training, capacity building and the development of a wide range of resources and tools.
Understanding what motivates peoples’ behaviours, knowing how to address these motivations appropriately, and taking into consideration peoples’ cultures when developing programmes addressing HIV and AIDS are essential to changing behaviours and attitudes towards HIV and AIDS.