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  • Oskar Metsavaht
    Born in 1961, Oskar Metsavaht is a medical doctor (orthopaedist) who was always passionate for sports and adventure. In 1997 he created Osklen, a reference fashion store with over 30 branches throughout Brazil and specially involved in campaigns for a culture of peace.

    His t-shirts with UNESCO themes (non-violence, heritage, etc.) are very popular in Brazil. Annually, Osklen provides the T-shirts of the UNESCO Criança Esperança campaign, project in partnership with Globo TV.The ethos of Oskar Metsavaht and his creative team also include the involvement with social-environmental issues since the nineties. Oskar is, for instance, the founder of Instituto-E, a not-for-profit institution located in Rio de Janeiro, dedicated to the promotion of sustainable human development. Through the institute, the e-fabrics project was developed, in partnership with companies, institutions and research centers, and it identifies fabrics and materials developed from social-environmental criteria.

    He is often invited to join as a speaker about new luxury in conferences around the world, such as Milano Fashion Summit and the Ethical Fashion Paris.

    Photo (© UNESCO/Ania Freindorf)
    Oskar Metsavaht


    Brazilians Nizan Guanaes, Oskar Metsavaht and Vik Muniz named UNESCO Goodwill Ambassadors
    3_small.jpgThree Brazilian personalities - businessman Nizan Guanaes, designer Oskar Metsavaht and artist Vik Muniz - were named UNESCO Goodwill Ambassadors for a period of two years by Director-General Irina Bokova at a ceremony on 27 May at UNESCO Headquarters in Paris. More

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    Updated:03-06-2011 9:45 am