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Professional Journalistic Standards and Code of Ethics

UNESCO promotes establishing of functioning media self-regulatory mechanisms in SEE and consolidating European standards on media.
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Editorial Ethics Guidelines

The following guidelines are the result of two courses organised by the Media Centar Sarajevo in 2006 and 2008. The participants, selected by the project’s sponsor, SEENPM, the South Eastern European Network for the Professionalization of the Media, and represented 12 countries in the region. The courses involved face-to-face sessions in Sarajevo either side of months of distance learning course work.
The aim of the guidelines is to provide journalists in the region with the tools to navigate the complex ethical issues involved in delivering responsible, robust, accurate, fair, balanced, impartial and objective journalism in the region in order to inform the public debate so that the audience can make educated choices.
The following guidelines, which cover accuracy, diversity, taste, decency, offence, fairness, privacy, consent and engaging the audience, are underpinned by the fundamentals of all journalism, which are balance, impartiality, integrity and independence.

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Publication year 2009
Publisher SEENPM / Media Centar
Publication Location Sarajevo


UNESCO and Professional Journalistic Standards and Code of Ethics

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