Analysis of Via Brasil - The brazilian's newspaper in Switzerland promoting language and cultural identity

• Thematic framework: Language, Cultural Identity and Media
• Geographical outreach: International
• Types of project: Research and Analysis
  
  
• Beneficiary countries :
  - Brazil
  - Switzerland
  
  
• Main responsible:
  Lélia Chaves Mendes
  João Pessoa, PB
  Brazil
   
  
  

Summary of the activities
It has been developed an analysis of content of the newspaper Via Brasil, which is edited in Switzerland for Brazilians who live there. This newspaper is written in Brazilian Portuguese and it brings news from Brazil, as well as public service concerning economics indicators, information on Brazilian consulate's services in Switzerland and CPF regularization, news about cultural exchange between Brazil and Europe. Besides, this newspaper keeps the reader in touch with Brazilian literature through the publication of Brazilians writers' texts, such as Fernando Veríssimo.

Firstly, it has been studied Switzerland's Media System and its relation with cultural and language diversity. Brazilian Media has also been studied.

Secondly, six Via Brasil issues are going to be analyzed in detail to check properly the newspaper composition/language.

Then, it is going to be made an academic research about media in general, questioning if Via Brasil fits in newspaper, magazine or fanzine definitions.
 

Main partners
- Universidade Federal da Paraíba (Federal University of Paraíba) :  www.ufpb.br
- Jornal Via Brasil: www.viabrasil.ch
- Suelly Maux (teacher)