The group created and aired a series of attention grabbing television clips to inform and educate the public on HIV & AIDS
Who's involved?
Project leaders: Ebonie Fifita, Siaosi Hurrell, Hernan Christopher Clark, Harri Hapa, Domidilla 'Ali, Mercy Kafalava, Yvane Fifita, Ruha Fifita, Samiu 'Ofa
Lead organisation: On the Spot Youth organisation
Other organisations: Tonga National Youth Congress; Filitonu Drama Group; Family Health Association; Ministry of Training, Employment, Youth and Sports; Youth Stakeholders Steering Committee; Talaki Newspaper; Tonga Broadcasting Commission; Pacifika Youth (YSF Network); Netalia Productions; Rocky's IT Consultancy; Tulou Productions.
Timeframe: February - October 2009
Objectives:
- To utilise the creativity of young people to create powerful resources that support and promote existing efforts for HIV/AIDS awareness, and dispel the myths and unnecessary discrimination towards HIV and AIDS
- To effectively draw the attention of young people to the severe reality of HIV/AIDS existing in a society, their rights, the facts of HIV/AIDS and the importance preventative actions play in their lives.
- To encourage more young people to take an active role in combating HIV/AIDS and build their trust and confidence in accessing professional advice, services and care.
Activities:
On the Spot created a series of attention grabbing television clips, entitled “Myth Buster”, “Get Tested”, “Heartbeat” and “Understanding HIV and AIDS”. They were previewed to On The Spot workers and other youth groups and then edited according to the feedback received. The finalized versions were aired on local television twice daily.
These ads helped to dispel myths about HIV/AIDS as well as to inform, support and encourage viewers to understand the importance of:
- Individual responsibility
- Knowledge of the ABCs to combat HIV/AIDS.
- Behaviour and attitudes that promote healthy lifestyles, relationships and communities.
- Trust and confidence in the services available
- The local, regional and global realities of HIV/AIDS.
Results:
45 days after airing had begun, a post-film survey was carried out to evaluate the success of the “Clipping HIV and AIDS through film” project. On The Spot decided to create and distribute at least 15 more DVDs for shops and other youth groups in order to better promote their message. Moreover, they intend to contact local schools in order to organize events during which the DVDs can be aired.
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