"Let us work together to maximize the immense potential of tourism to drive inclusive economic growth, protect the environment and promote sustainable development and a life of dignity for all."
Secretary-General Ban Ki-moon
Theme for 2015: "One Billion Tourists, One Billion Opportunities"
Every time we travel, for whatever reason, we are part of a global movement; a movement that has the power to drive inclusive development, create jobs and build the sustainable societies we want for our future; a movement that builds mutual understanding and can help us safeguard our shared natural and cultural heritage.
This year on the 27th of September, we want you to talk Tourism. Help us raise awareness of the important impact tourism has on countries and communities around the world and its potential as a force for good, creating a better world for all. #1billiontourists#WTD2015
Burkina Faso will host the Official Celebration 2015.
Current developments and forecasts
- International tourist arrivals grew by 4.3 % in 2014 to 1.133 billion
- In 2014, international tourism generated US$ 1.5 trillion in export earnings
- UNWTO forecasts a growth in international tourist arrivals of between 3% and 4% in 2015