This project seeks training support for the Bhutanese media to be more sustainable. In order to achieve a more holistic result, the project includes two training components addressed to journalists: one is developing skills on reporting rural issues in order to attract wider circulation in rural area, and subsequently to attract increased government advertising revenue. The other one is reporting economic, financial and business issues. Better business reporting is expected to attract specific urban audiences and subsequently increase advertising revenue. On the other hand, the media management, advertising, circulation, sales and marketing professionals will also be trained to develop their skills to run the media houses more professionally.