Training of Broadcast Journalists to Strengthen Quality Coverage of Climate Change Related Issues
This proposal seeks support to organise a 3-day national training seminar to foster professional capacities of broadcast journalists in covering climate change issue as well as raise the public awareness about risks of climate change. This seminar will be conducted in order to put this project within the context of the International Conference on Broadcast Media and Climate Change organised by UNESCO in September 2009. The training will aim at building capacity of journalists to cover the issue as well as to localise main points of the Paris Declaration on Broadcast Media and Climate Change. Climate change issues have become very acute. Intense exploitation of natural resources, along with population growth and over-consumption have caused an increase in many ecological problems, including those that have a direct impact on living beings. Amongst the main problems is global climate change. To this day, the main factor limiting a broader participation of the population in this process is insufficient knowledge. Well-trained broadcast journalists could provide such knowledge and they are best placed to do so. The immediate goal of this project is to provide media workers with the training seminar for journalists on climate change, as well as publishing a training handbook and creating a website addressing climate change related issues. As a consequence of the project, 50 journalists working in Baku and the regional broadcast stations/affiliates will acquire skills and knowledge in covering climate change related issues. The seminar on climate change should lead to increasing the awareness and better coverage of the issue. 50 broadcast journalists working in Baku and the regions of Azerbaijan will acquire the skills and techniques to write about climate change risks and such related topics as sustainable development, green economy or new consumption patterns. A handbook will be drafted by the Press Council, in cooperation with the Azerbaijan National Man and Biosphere Committee (MaB). To keep public awareness high, a website on how to address climate change will be developed and launched.
The project was carried out in Baku, the region which is most vulnerable to anthropogenic impact on nature. A legal commitment was signed with the Press Council of Azerbaijan. It foresaw the obligations of the contractor to implement the activities according to the objectives of the project. A three-day workshop was held on the premises of Public TV and Broadcast Company on 17-19 December 2010 in Baku, Azerbaijan. Participants of the workshop discussed climate change issues, sustainable development, green economy, new consumption patterns, measures to prevent global ecological threats as well as the role mass media can play in educating community on climate changes. Women and men participated in the training in equal numbers. The contractor has provided the UNESCO Moscow Office with the final list of the participants of the seminar, press release in English, photos of the training as well as a hand book summary in English. Despite a slight delay in the preparation of the handbook addressing coverage of the climate change issues in Azerbaijani language, the project has been running smoothly and its implementation may be considered as on track.