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CAPACITY DEVELOPMENT TO ENHANCE MEDIA SUSTAINABILITY IN BHUTAN

Year when project approved: 
2015
Approved budget: 
US$16 994.00

This project seeks training support for the Bhutanese media to be more sustainable. In order to achieve a more holistic result, the project includes two training components addressed to journalists: one is developing skills on reporting rural issues in order to attract wider circulation in rural area, and subsequently to attract increased government advertising revenue. The other one is reporting economic, financial and business issues. Better business reporting is expected to attract specific urban audiences and subsequently increase advertising revenue. On the other hand, the media management, advertising, circulation, sales and marketing professionals will also be trained to develop their skills to run the media houses more professionally.

Documents
Full project description: 
Project details
IPDC Bureau meeting nÂș: 
59

Implementation status :

Project evaluated:

Project scope:

Budget
Budget code: 
354GLO5003.43

Source of funds:

Donor country:

Beneficiary
Beneficiary name: 
Bhutan Media and Communications Institute
Beneficiary description: 

In June 2011, the Bhutan Media and Communications Institute was licensed by Ministry of Economic Affairs and subsequently registered as a training institute by the Ministry of Labour and Human Resources in January 2012. The institute has started its activity by running a week to month -long courses for journalists, hoping that eventually, it can graduate its training to longer duration like diploma and certificate courses.

Beneficiary country:

Beneficiary phone: 
02-334489/90,
Location and contacts
UNESCO

UNESCO Field Office:

Project place: 
Bhutan Media and Communications Institute, Thimphu

Project region: