Jamaica has a vibrant radio media sector with twenty stations offering service, the majority being nationwide offering vast selections of music, phone in programmes and news. The sector is highly competitive, but driven by the dictates of the advertisers. The specific needs of communities driving development are only catered for by three radios, including Jet FM which serves rural Jamaica. Jeffrey Town Farmers Association, (JTFA) set up and launched Jet FM in 2008, and has been recognized as one of the best in Caribbean for its efforts at community development using media and recognized by Queensland University for its social change impact brought about by the programming and support services offered to the rural community it serves.

Due to the rural location of Jeffrey Town, specific training in maintenance and upkeep of all Jet FM radio media equipment is critical to ensure continuity of service, particularly due to the station's height above sea level and the prevalence of tropical storms. Initial training in the use and maintenance of equipment is also required in order to increase the live interaction with its audience -- a feature that is desirable for the use of radio as a development tool.

This project aims to strengthen the infrastructure of the radio by upgrading the transmitter and supporting the studio with other listed items to enable better quality broadcasting to all of the rural communities, this is of vital importance due to the hilly terrain which hampers the fm signal to the valleys. JTFA operates under very modest financial circumstances so training in the use maintenance and service of all the equipment is fundamental to sustainability along with the alternative energy which operates the systems. The operatives are all volunteers and this training will also empower each trainee for their own personal benefit in addition to the community and the radio itself. While implementing the project special care will be taken to ensure gender parity in term of planning, consultation and even physically operation of the radio and producing radio programmmes.