Capacity-building for Tunisian journalists on international media-ethics standards and self-regulation and capacity-building for the Tunis Centre for Press Freedom on monitoring and advocacy techniques and strategies
The post-revolution media sector in Tunisia has entered an uncertain stage, characterised by a lack of clear regulation and confusion about ethical standards. Most media professionals do not differentiate between criticism and defamation, while some managers incite their employees to go beyond ethical limits in order to increase audience size. Unfortunately, there is no press council to ensure self-regulation. The unethical behaviour of Tunisian media workers leads to distrust amongst ordinary citizens for mainstream media.
To address this issue, the Tunis Centre for Press Freedom proposes to train 20 young Tunisian media professionals on international standards for media ethics and self-regulation, including on gender equality and the portrayal of women. In addition, 12 members of the Tunis Centre for Press Freedom will be trained on monitoring the Tunisian media’s behavior vis-à-vis these issues and advocating ethical media coverage. Finally, two reports on the ethical behavior of Tunisian media will be widely disseminated by the Centre.
This project will contribute to the consolidation of democracy in Tunisia and to the avoidance of a national escalation of violence resulting from unethical behaviour by the media.
The project began at the end of August 2014 and was successfully completed by mid-2015. The beneficiary body, the Tunis Centre for Press Freedom (TCPF), was contracted to support selected Tunisian journalists (54% of them women) to address self-regulation issues in their daily work. The participants were selected among print and online media outlets, and private and public television and radio stations. TCPF organized three cycles of three-day training workshops, two in Tunis and one in Sousse. There were 23 participants, including journalists and TCPF members. Participants were trained on journalism ethics standards, principles and good practices, with a focus on social media.b Moreover, the modules covered monitoring and advocacy techniques to promote media self regulation within their newsroom, as a guarantee to press freedom. As part of the training, participants developed an online survey about the media coverage of the dramatic terrorist attacks of Bardo Museum on May 18th 2015. The questionnaire was shared with, and completed by, 191 Tunisian journalists. As a result of the project, two reports have been prepared (both reports can be downloaded at: www.ctlj.org/index.php/fr/publications.): - “Experiences of self-regulation and professional ethics in Tunisian context”, which highlights the challenges of media coverage (such as sensationalism in news at the expense of analysis and explanation, and interference between news and opinion); and - “Experiences of self regulation and professional ethics in the Tunisian context.”