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Mainstreaming gender in the media - linking CSOs & the media in the development sector

Year when project approved: 
2014
Approved budget: 
US$21 000.00

Many girls and women in the Commonwealth do not have equal opportunities to exercise rights recognized by law. Media coverage of women is insufficient and very often reinforces gender stereotypes. This project seeks to contribute to the third MDG (i.e. to “promote gender equality and empower women”) by building capacity and creating a network of PSBs and CSOs with a specific emphasis on gender development stories. The project also aims to raise awareness about gender discrimination and gender-based censorship within the media and to address stereotypes.

Documents
Full project description: 
Regional_Mainstreaming-Gender_project_proposal.pdf
Project details
IPDC Bureau meeting nº: 
58

Implementation status :

Project evaluated:

Project scope:

IPDC Priority:

Budget
Budget code: 
8025354GLO5002.58

Source of funds:

Beneficiary
Beneficiary name: 
Commonwealth Broadcasting Association (CBA)
Beneficiary description: 

The Commonwealth Broadcasting Association [CBA] is the largest global association of public service broadcasters. Its members are the broadcasters that communicate daily with the 2 billion citizens of the Commonwealth. Research shows that the websites of these broadcasters are increasingly the most frequently used portals for Commonwealth citizens to access information and share their views experiences and opinions. The CBA continues to support and facilitate high standards of media production and broadcasting, including the promotion of arts, science and diversity, throughout the Commonwealth. However, digital media technology has created a new opportunity for the CBA to work with members as they ‘Go Digital’. Broadcasting is no longer ‘top down, it is interactive rather than passive. Broadcasters have the capacity to engage audiences in new ways. How this new interactive relationship between broadcasters and audiences develops and is managed is crucial to citizen engagement throughout the Commonwealth. Broadcasting organisations now have the potential to engage Commonwealth citizens in debate about all areas of governance and policy. We work closing with our funders and partners when developing and implementing training and in India we would draw upon support from CBA member stations to implement the project.

Beneficiary address: 
17 Fleet Street London EC4Y 1AA

Beneficiary country:

Beneficiary phone: 
Jasmine Chandler, Project Manager: +442075835550

Beneficiary type:

Location and contacts
UNESCO
Responsible UNESCO Regional advisers: 

Iskra Panevska, Advisor for Communication and Information at UNESCO New Delhi Cluster Office

UNESCO Field Office:

Project contacts: 

Jasmine Chandler, Project Manager and Iskra Panevska Advisor for Communication and Information

Project place: 
New Delhi, India

Project region:

Follow-up and achievments
Summary of the project implementation: 

A five-day training workshop on mainstreaming gender in the media was successfully organized from 16th - 20th February 2015 in New Delhi, India. The workshop was attended by 18 NGOs working in the field of gender and by media practitioners interested in reporting on gender issues from Sri Lanka, Bangladesh and India. The workshop was designed and delivered with a high level of interactive participation, using group work, discussion, brainstorming, practical exercises and field trips with the following key objectives: - To encourage greater engagement between the NGOs working on gender issues in the development sector, and the mainstream broadcasters in Sri Lanka, Bangladesh and India - To foster new relationships between NGOs and the media, which in turn would lead to future collaboration in the production of news stories, features or discussion programmes. - To initiate debate on gender issues between NGOs and Media, and to encourage greater sensitivity around reporting on these issues. - Skills training for both groups. - Part of the workshop was set aside for joint planning so NGOs and programme makers could initiate story ideas, and discuss possible future productions.