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Assessing gender sensitivity in Thai public media

Year when project approved: 
2014
Approved budget: 
US$15 000.00

Gender equality is one of the greatest challenges facing journalists in Thailand. According to the Global Report on the Status of Women in the News Media (2011), women are underrepresented in most management and newsgathering positions in the Asia Pacific, with women holding just 13% of senior management positions. Women’s salaries are generally lower and qualified women face a glass ceiling due to factors such as institutionalized prejudices.

 
This project will apply the Gender-Sensitive Indicators for Media (GSIM) to Thai PBS in order to encourage Thai PBS - and ultimately other media organizations in Southeast Asia - to make gender equality issues transparent and comprehensible to the public as well as to analyze and improve their own internal policies and practices. 

Documents
Full project description: 
Thailand_project_proposal.pdf
Full implementation report: 
Thailand_implementation_report.pdf
Project details
IPDC Bureau meeting nº: 
58

Implementation status :

Project evaluated:

Project scope:

IPDC Priority:

Budget
Budget code: 
354GLO5002.49

Source of funds:

Beneficiary
Beneficiary name: 
Thai Public Broadcasting Service (Thai PBS)
Beneficiary description: 

Thai Public Broadcasting Service (Thai PBS) began broadcasting in January 2008 in the midst of Thailand’s worst political crisis. As Thailand’s first free-to-air national public broadcaster, Thai PBS has quickly earned a distinctive place in the Thai broadcast industry with its independent news reporting and a wide range of thought-provoking and knowledge-building programmes. Thai PBS is noted for its editorial independence, becoming the most trusted broadcaster during Thailand’s most critical times in the past two years. Financed with taxes on tobacco and alcohol amounting to 2 billion baht (US$65 million) annually, Thai PBS strictly abides by the code of ethics that ensures fair, balanced and impartial news coverage, and shares the universal mission of public broadcasting service in promoting good governance in both the public and private sectors. The Academic Institute of Public Media functions under the umbrella of Thai PBS and it is responsible for conducting research, studies and evaluations as well as advancing knowledge of public media. The institute also hosts workshops and activities that provide its staff, civil society and the public with comprehensive understanding of public media. Located within Thai PBS Learning Center, the institute was inaugurated in 2010. So far it is the first and only public media center in Thailand to promote freedom of expression. In the past, Thai PBS often collaborated with UNESCO.

Beneficiary address: 
145 Viphavadi Rangsit Rd., Talat Bangken, Lak Si, Bangkok 10120

Beneficiary country:

Beneficiary phone: 
+66 2 790 2000

Beneficiary type:

Location and contacts
UNESCO
Responsible UNESCO Regional advisers: 

Rosa M. Gonzalez, ACI/UNESCO r.gonzalez@unesco.org

UNESCO Field Office:

Project place: 
Bangkok, Thailand

Project region:

Follow-up and achievments
Summary of the project implementation: 

All project outputs were completed on time: (1) conducting research on gender equality in Thai TV organizations; (2) organizing two training/workshop on gender and media for media executives at Thai PBS and for journalists and media content producers from Thai PBS and other media organizations; (3) developing a GSIM manual tailored for Thai public media that includes the key findings of the research as well as the recommendations expressed during the training/workshop.
 
As a result of the activities conducted under this project, the Thai public broadcaster has been strengthened by improving its capacity to reflect and represent the diversity of views in society, particularly those of women. The GSIM manual, tailored for Thai public media, is a relevant tool for raising awareness among Thai and regional TV media organizations about the need of gender equality in media production and content. It assesses the current state of gender sensitivity in Thai TV broadcasters and sets out steps to be taken to foster parity between men and women within Thai PBS as well as to mainstream gender issues in the news production process.