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Contributing to the alleviation of poverty through media for outlying islands

Year when project approved: 
2012
Approved budget: 
US$28 600.00

Radio and television broadcasting is important for a country like Tonga, where more than half of the population lives in isolated islands separated by vast distances. The communication value of radio and television broadcasting is essential for national integration by providing education, information and entertainment, and by preserving cultural integrity for the people of Tonga. As a public service broadcaster, the mission of the BroadCom Broadcasting is to deliver to the people of Tonga quality programmes, education, news, information and entertainment. To be able to accomplish its task, BroadCom supports the freedom of expression and free flow of information. It seeks to develop its services to the best advantage of the Kingdom, thus serving a pivotal role in the development of the country. It fills a major need in strengthening the nation’s unity and solidarity by informing the public of the government’s policies and plans for improving the lives of its people. The public uses radio to communicate their views to the government and how they perceive government policies might help or affect the people.
 
To further promote this pivotal role, this project will train and enhance the skills of six staff members Tonga BroadCom Broadcasting, and produce 192 radio and TV programmes. Equipment will also be provided in order to maintain the programme production levels in terms of both quality and quantity. The programmes to be produced under this project will be simultaneously broadcast on radio and television to contribute to community awareness.
 

Documents
Project details
IPDC Bureau meeting nº: 
56

Implementation status :

Project evaluated:

Project scope:

Budget
Budget code: 
354-TON-5011

Source of funds:

Beneficiary
Beneficiary name: 
BroadCom Broadcasting
Beneficiary description: 

Tonga BroadCom Broadcasting was set up in 2009 after a group of 15 journalists, programmers, engineers and announcers retired from the Tonga Broadcasting Commission to set up the newest broadcasting station in Tonga. BroadCom Broadcasting is licensed under the Tongan government and has a five-member board of directors. BroadCom Broadcasting is in charge of the 89.5FM radio and it has its own television production unit. The FM station is heard within Tongatapu, the main island, and the nearby island of ‘Eua. It can also be streamed via internet at www.radiotongavtfusa.com. It is therefore not only listened to in Tongatapu but across the outer islands and worldwide. In the outer islands, FM radio stations are permitted to relay live programmes particularly in Vava’u, Ha’apai, and the two most northern islands of Niuatoputapu and Niuafo’ou. BroadCom Broadcasting seeks to produce as much local content as possible, with around 80% of its current programming content being of a local nature.

Beneficiary address: 
BroadCom Broadcasting, PO Box 970 Nuku’alofa, Tonga

Beneficiary country:

Beneficiary phone: 
(+676) 23550
Location and contacts
UNESCO
Responsible UNESCO Regional advisers: 

Guenther Cyranek (g.cyranek@unesco.org)

UNESCO Field Office:

Project contacts: 

Ms Katalina Uili Tohi, Managing Director of BroadCom (sioelitohi@yahoo.com / broadcomradio89.5fm@gmail.com)

Project region: