Contributing to the alleviation of poverty through media for outlying islands
Radio and television broadcasting is important for a country like Tonga, where more than half of the population lives in isolated islands separated by vast distances. The communication value of radio and television broadcasting is essential for national integration by providing education, information and entertainment, and by preserving cultural integrity for the people of Tonga. As a public service broadcaster, the mission of the BroadCom Broadcasting is to deliver to the people of Tonga quality programmes, education, news, information and entertainment. To be able to accomplish its task, BroadCom supports the freedom of expression and free flow of information. It seeks to develop its services to the best advantage of the Kingdom, thus serving a pivotal role in the development of the country. It fills a major need in strengthening the nation’s unity and solidarity by informing the public of the government’s policies and plans for improving the lives of its people. The public uses radio to communicate their views to the government and how they perceive government policies might help or affect the people.
To further promote this pivotal role, this project will train and enhance the skills of six staff members Tonga BroadCom Broadcasting, and produce 192 radio and TV programmes. Equipment will also be provided in order to maintain the programme production levels in terms of both quality and quantity. The programmes to be produced under this project will be simultaneously broadcast on radio and television to contribute to community awareness.