Capacity Building for Media Educators on Reporting Agricultural Biotechnology and Biofuels in East Africa
A panel of African experts under the New Partnership for Africa's Development (NEPAD) and the African Union (AU) has underlined the need to raise awareness on biotechnology as a means of encouraging freedom to innovate in the African context. Media coverage of biotechnology and biofuels in particular is fraught with sensationalism, trivialisation, inaccurate reporting, misuse of terminologies; and incomplete coverage of issues. The situation is compounded by the many communication actors with vested interests and strongly held views. Whereas informal training of journalists through short-term courses (workshops, seminars) has yielded some positive results in accuracy and balanced treatment of issues, there exists a major need for capacity building among media educators. Conventional media training has not significantly addressed training for specialized writing/scripting, a situation compounded by the very few qualified media educators with science background. Even fewer are media educators with substantive knowledge on modern biotechnology and biofuels issues, which are relatively new disciplines. Building capacity of media educators on advanced radio interviewing skills, handling live and online interactive radio sessions, searching for credible sources of information and exposure to basic concepts on biotechnology and biofuels is therefore timely, needs-based and highly significant to the development agenda. The proposed project aims to enhance capacity of media educators to integrate modern biotechnology and biofuel issues in their curriculum using radio broadcast as a case study. It provides a logical and necessary extension to ongoing efforts by various communication actors aimed at improving communication of emerging development issues in the region. It also responds to identified gaps in training of media educators from recent regional consultations on media centres of excellence through the University of Nairobi's School of Journalism and Mass Communication. Training of trainers (TOTs) will have a multiplier effect of training in-house staff and develop regional capacity with potential to institutionalize specialized writing in journalism training. A training module will be developed and availed to all journalism training institutions in respective countries while, in the longer term, opportunities and support for an on-line training course will be explored. Expected outputs: fifteen media educators capable of training journalism students to become effective radio broadcasters on modern biotechnology and biofuels issues, and a high-quality radio training module on modern biotechnology and biofuels issues produced for use in specialised writing/scripting course.
The objectives of this project were largely achieved as indicated by the participants' feedback in the evaluation. (Over half (55%) of the participants rated the training as relevant with 36% rating it as excellent. They indicated that it helped to correct the misinformation previously held. Participants noted that despite their high level of academic training they knew very little about biotechnology. The project is terminated.