<
 
 
 
 
?
>
You are viewing an archived web page, collected at the request of United Nations Educational, Scientific and Cultural Organization (UNESCO) using Archive-It. This page was captured on 07:03:11 Aug 06, 2016, and is part of the UNESCO collection. The information on this web page may be out of date. See All versions of this archived page.
Loading media information hide

Capacity Building for Media Educators on Reporting Agricultural Biotechnology and Biofuels in East Africa

Year when project approved: 
2009
Approved budget: 
US$23 700.00

A panel of African experts under the New Partnership for Africa's Development (NEPAD) and the African Union (AU) has underlined the need to raise awareness on biotechnology as a means of encouraging freedom to innovate in the African context. Media coverage of biotechnology and biofuels in particular is fraught with sensationalism, trivialisation, inaccurate reporting, misuse of terminologies; and incomplete coverage of issues. The situation is compounded by the many communication actors with vested interests and strongly held views. Whereas informal training of journalists through short-term courses (workshops, seminars) has yielded some positive results in accuracy and balanced treatment of issues, there exists a major need for capacity building among media educators. Conventional media training has not significantly addressed training for specialized writing/scripting, a situation compounded by the very few qualified media educators with science background. Even fewer are media educators with substantive knowledge on modern biotechnology and biofuels issues, which are relatively new disciplines. Building capacity of media educators on advanced radio interviewing skills, handling live and online interactive radio sessions, searching for credible sources of information and exposure to basic concepts on biotechnology and biofuels is therefore timely, needs-based and highly significant to the development agenda. The proposed project aims to enhance capacity of media educators to integrate modern biotechnology and biofuel issues in their curriculum using radio broadcast as a case study. It provides a logical and necessary extension to ongoing efforts by various communication actors aimed at improving communication of emerging development issues in the region. It also responds to identified gaps in training of media educators from recent regional consultations on media centres of excellence through the University of Nairobi's School of Journalism and Mass Communication. Training of trainers (TOTs) will have a multiplier effect of training in-house staff and develop regional capacity with potential to institutionalize specialized writing in journalism training. A training module will be developed and availed to all journalism training institutions in respective countries while, in the longer term, opportunities and support for an on-line training course will be explored. Expected outputs: fifteen media educators capable of training journalism students to become effective radio broadcasters on modern biotechnology and biofuels issues, and a high-quality radio training module on modern biotechnology and biofuels issues produced for use in specialised writing/scripting course.

Documents
Project details
IPDC Bureau meeting nÂș: 
53

Implementation status :

Project evaluated:

Project scope:

Budget
Budget code: 
354 RAF 5081

Source of funds:

Beneficiary
Beneficiary name: 
The International Service for the Acquisition of Agribiotech Applications (ISAAA AfriCenter)
Beneficiary address: 
c/o CIP-ILRI Campus PO Box 25171 00603 - Nairobi

Beneficiary country:

Beneficiary phone: 
+254 20 4223618
Location and contacts
UNESCO
Responsible UNESCO Regional advisers: 

Hezekiel Dlamini, ACI/NAI, h.dlamini@unesco.org;

UNESCO Field Office:

Project contacts: 

Margaret Karembu, Director, ISAAA AfriCenter, m.karembu@cgiar.org;

Project place: 
Nairobi

Project region:

Follow-up and achievments
Summary of the project implementation: 

The objectives of this project were largely achieved as indicated by the participants' feedback in the evaluation. (Over half (55%) of the participants rated the training as relevant with 36% rating it as excellent. They indicated that it helped to correct the misinformation previously held. Participants noted that despite their high level of academic training they knew very little about biotechnology. The project is terminated.