Rural and indigenous communities in Mexico are culturally and traditionally patriarchal and adult-centered. In this context, women are discriminated against, and girls even more so due to their age. That is why it is crucial to focus work on girls and on generating a culture of participatory work as opposed to focusing on adults and machoism. Despite the fact that the association Community Communication has worked with all age groups, it considers that working with children and youth creates a greater impact on the long-term social development of a community. Indeed, the integral development of a community is enriched when one supports self-esteem building capacities and development, especially in girls. Nevertheless, this work cannot be undertaken on an individual scale, and has to be inscribed within communitarian logic, with participation of both girls and boys.
 
The aim of this project is to create two media centres (one in Chenalhó, Chiapas, the other in Calakmul, Campeche) focused on laying the foundations for young people to produce materials with technical quality, developed through workshops that enhance narrative capacity, strengthen gender perspectives, rescue traditions and oral memory, and that become vehicles for freedom of expression. The intention is to create a space that contributes to the formation of a generation of young people that will grow having access to the expressive tools they once lacked, based on the understanding that today’s media guarantees visibility and self-expression.