An essential element of the Organisation’s communication strategy, the well-known emblem or the logo, is the fruit of intensive graphic development involving both internal and external experts. For the first time, UNESCO is providing itself with a graphic charter designed to manage its visual identity.
The section called the full logo block is composed of three parts
the emblem (the temple) including the UNESCO acronym ;
the complete name (United Nations Education, Science and Culture Organisation);
a dotted line in a logarithmic progression.
The special 60th anniversary seal will remain in use until 4 November 2006, after which the new identity will be retained, but without the references to the 60th anniversary.
This charter rests on four key principles:
to give value and to protect the emblem created by a member of staff at the end of the 1940s and officially adopted by the 1954 General Conference;
to clearly state in all languages the meaning of the UNESCO acronym and use it to mention the orgnisation’s areas of expertise, its inclusion in the UN system and to expound the cultural diversity it defends;
to modernise the emblem, with restraint, by introducing movement and airiness through a dotted line in a logarithmic progression;
to reinforce the use of the delta introduced in 2001 as an element of graphic style.
The graphic charter will become official as of September 5, 2005. The correspondence manual as well as the administrative manual will be modified to permit its application. The respect of the rules thus defined will apply, across the board, to all the members of the Secretariat, at Headquarters and in the field.
The Bureau of Public Information is responsible for monitoring that it is used correctly. All queries or information requests should be sent via e-mail to bpi@unesco.org
