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Newsletter– February 2006


Welcome to the fourth Global Alliance Newsletter. Since our last edition, UNESCO's General Conference has approved the Convention on the Protection and Promotion of the Diversity of Cultural Expressions in October 2005. This landmark agreement is another affirmation of the importance of cultural diversity in our increasingly globalized world. One consequence of the Convention is the new impetus it gives to UNESCO's Institute of Statistics to develop an updated framework for cultural statistics, an important pre-requisite for tracking cultural diversity. In this newsletter therefore we publish a feature article exploring the role of cultural statistics as a support for public policy-making for the creative industries. 

We hope you find the newsletter a useful tool and an interesting read and we encourage you to take advantage of the newsletter to get networking, meet people and tell us how we can help you more.

The Global Alliance Team. 

Visit our Website !

The Global Alliance website now features a new web page in our Info Center section called Cultural Statistics and Studies where we list a collection of studies that have been undertaken by different countries and cities to try to understand the important contribution of the creative and cultural industries to the economy and employment.


Global Forum on Cultural Diversity - China

Organised by the Foundation for Globalisation Cooperation, (China), in cooperation with UNESCO’s Global Alliance for Cultural Diversity, the Global Forum on Cultural Diversity took place in Hangzhou, 7-9 November, 2005.

Brazzaville South-South Cooperation Forum on Cultural Industries

Organised by the UNESCO Office in Brazzaville in cooperation with the Forum des jeunes entreprises, Congo, the Global Alliance for Cultural Diversity, and in partnership with the Danish Centre for Culture and Development, the Forum will bring together civil society and cultural enterprises to develop South-South cooperation between the multiple private stakeholders of the creative chain in the region, based on the transfer of knowledge, competences and know-how.

Berlin’s Design Scene Is on the Move

In November 2005, the Global Alliance appointed Berlin to the Creative Cities Network. Berlin is the first city in Europe to have been awarded this title and joins Buenos Aires as a member of network in the category of design. The appointment was made during a ceremony at the Berlin Town Hall attended by Berlin’s Mayor and Senator for Economics, Labour and Women’s Issues, Harald Wolf.

Norway places culture at the centre of its development policy
The Norwegian Ministry of Foreign Affairs has launched its 'Strategy for Norway's culture and sports co-operation with countries in the South,' which places culture at the heart of its future development cooperation policy.
WIPO establishes of the Creative Industries Division
WIPO has recently established the Creative Industries Division. This has been done in response to the growing interest and needs of the Member States of WIPO to address the economic developmental impact that intellectual property policies and practices have on the creative industries. The objective of the Division is to provide a focal point for related policy and industry discourse.
Fifth Forum of the World Alliance of Cities Against Poverty
Organised jointly by the United Nations Development Programme and the City of Valencia with the support of the Valencia region and the Spanish Government the 5th Forum of the World Alliance of Cities Against Poverty will be held in the Palacio de Congresos of Valencia, Spain.
Creativity Awards for the Middle East
The Jordanian Royam Film Commission, with funds secured through in the framework of the Global Alliance from the Spanish Agency for International Cooperation, is launching an online creativity awards program called Oxygen ou Hibr.

Members Focus

Interview with...: 


 Jim Liu is an architect, entrepreneur and the Standing Director of Shanghai’s Center for Creative Enterprises within the Economic Commission of the Shanghai Municipal Government. Having studied at the Beijing Central Institute of Fine Arts, Jim’s passion is now to try to preserve the architectural heritage of this city as it undergoes rapid change and transformation as China’s most developed and dynamic modern city. The result has been a business that converts traditional buildings into modern office spaces for the creative industries.


Participate in a Study on the Europe's Cultural Economy


 KEA, a consultancy specialised in public affairs and research in cultural industries was selected by the European Commission (EC) to undertake a “Study on the Economy of Culture in Europe”. This exclusive Study is designed to provide the EC with a better understanding of the economic dimension of “traditional” artistic activities and cultural industries, as well as assessing how they can contribute to achieving the Lisbon strategy, in particular in terms of economic growth, employment, and social cohesion. The Study is being completed in collaboration with Media Group and MKW GmbH.  The Study represents a unique opportunity for all those in Europe that are working on enhancing the cultural sector to:
- participate in providing the EU with a uniform set of data,
- participate in the political debate through raising key issues and concerns,
- valorise local experiences and best practices.

An open consultation will soon be opened on: www.kernnet.com
More information: gguallar@kernnet.com – Tel: + 32 2 289 26 00


Understanding Creative Industries - cultural statistics to support public policy-making
As governments around the world begin to recognise the contribution of creative industries to economic growth and employment, there has been a growth in statistics and mapping exercises in order to give public officials the information they need to create targeted public policies to support the sector. This article explores the importance of cultural statistics and UNESCO's role in developing standard methodologies that countries can adopt and adapt.


The Cultural Industries, David Hesmondhalgh, 2002
The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production.
Marketing Crafts and Visual Arts: The Role of Intellectual Property: A practical guide - WIPO
This practical and user-friendly guide brings out the relationship between successful marketing of crafts and visual arts, and the use of intellectual property (IP) tools. It presents numerous case studies and examples about managing IP assets in the craft and visual arts sectors from a number of countries worldwide.
Best Practice Cases in the Music Industry and their Relevance for Government Policies in Developing Countries - WIPO 2001
With new communication technologies, both physical and virtual, allowing for cultures and cultural expressions to interact it is likely that the creative and commercial potential of developing countries will grow even stronger. This report seeks to identify both the opportunities as well as the threats to such a potential for badly needed export earnings.
A Whole New Mind - Moving from the Information Age to the Conceptual Age, Daniel H. Pink, 2005
Daniel Pink offers a fresh look at what it takes to excel. The future belongs to a very different kind of person with a very different kind of mind. The era of "left brain" dominance, and the Information Age that it engendered, are giving way to a new world in which "right brain" qualities-inventiveness, empathy, meaning-predominate. That's the argument at the center of this provocative and original book, which uses the two sides of our brains as a metaphor for understanding the contours of our times.

Useful Links

Site of the Month: The Development Gateway

The Development Gateway puts the Internet to work for developing countries. It provides practical Internet solutions for effective aid and e-government – increasing access to critical information, and building the capacity of local people to leverage their resources for positive change
. This website provides a host of contacts and members to discover and develop cooperation with.

Other interesting sites: The Schwab Foundation for Social Entrepreneurship , Fast Company

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