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Financial management of Atlantic radio strengthened

UNESCO-Windhoek. Twelve (12) local community radio activists recently attended an intensive three-day workshop which focused on Financial and Management Planning with the aim to increase the sustainability of local community radio station. Radio Atlantis is in the Western Cape Province and broadcast to one of the poorest communities in the province.

RESIZED.jpg The training was funded by UNESCO and forms part of the project “Empowering local radios with ICTs”, said Station Manager Rachel Watson. The 3-day training was held at the community radio station, about 55 km outside Cape Town in South Africa. Allister Lightburn CEO of Global Training Solutions and Roy De Vries equipped the seven (7) female and five (5) male radio staff and correspondents with the necessary knowledge and skill to effectively enhance the financial growth of the station.

“Finances have always scared me”, said 17 year old Alezrah April, “but the trainers have helped me to understand, how to plan properly. I am excited because now I can develop a budget and I can teach my siblings, parents and fellow students at school how to do a budget. More importantly I can now produce a programme that will deal with financial planning. This new skill will not only benefit the station but our listeners too, she said”. The participants were a great mixture of youth and senior correspondents including staff of the radio station. April is a matriculant at Proteus Senior Secondary, a technical school in Atlantis. The school has a long term partnership with the radio station and sends at least six (6) scholars every year to volunteer at the station.

“This is the first time in our 20 years history that a course of this nature has been presented to in particular youth correspondents. I am pleased that financial planning and the role of management structures has been part of the curriculum to further the skills of young radio journalists. This will certainly help to ensure that there is a natural skills basket that community radios can depend on. It is imperative for the future of community radio”, said Ms Watson.

Station Treasurer Marshall Jullies said, “I now have a better understanding of the role of management and the board of directors in financial and management planning of the station. This course has enhanced my knowledge, in particular on how to ensure proper planning and income generation for the station using ICTs”. The station management and correspondents expressed their gratitude and appreciation towards the facilitators, the radio station and in particular towards the main funder, UNESCO for creating spaces for them to grow as correspondents. Correspondent Juandre Lendoor (17) said, “I am amazed at the many different ways we can use to increase income. I am so motivated that I actually want to join the marketing team”.

Contact éditorial : Chimbidzikai Mapfumo
- Email c.mapfumo@unesco.org
Date de publication 15 Dec 2014
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    Mise à jour :08-02-2015 2:17 pm