Memory of the World logo competition: Deadline is close
07-05-2009 (Paris)
© UNESCO
Last February UNESCO launched an international competition to design a new logo for its Memory of the World Programme. The deadline for submission of proposals is 31 May 2009. The new design should best correspond to the Programme's mandate to preserve the world’s documentary heritage and be in accordance with UNESCO’s branding directives.
Following the revision of UNESCO branding directives, a new requirement for ‘secondary logos’ relating to UNESCO programmes has been adopted, which regulates their use alongside the official UNESCO emblem.
The current Memory of the World (MOW) logo repeats elements of the UNESCO logo block, it detracts from the visual impact. For this reason, the design of a new logo is envisaged in order for the Memory of the World to retain its identity as it develops.
UNESCO has therefore decided to launch an international competition inviting the submission of a new design that best corresponds to the mandate of the Programme to promote, protect and preserve the world’s documentary heritage.
Specifically, the new design should comprise a form that can:
Proposals and/or requests for additional information should be sent by 31 May 2009 to:
The current Memory of the World (MOW) logo repeats elements of the UNESCO logo block, it detracts from the visual impact. For this reason, the design of a new logo is envisaged in order for the Memory of the World to retain its identity as it develops.
UNESCO has therefore decided to launch an international competition inviting the submission of a new design that best corresponds to the mandate of the Programme to promote, protect and preserve the world’s documentary heritage.
Specifically, the new design should comprise a form that can:
- be systematically used (as a secondary logo) together with the UNESCO emblem;
- represent the thrust and spirit of the MOW programme;
- be easily recognizable and attractive for main audiences: archival, library, museum and documentation professionals and institutions, government representatives, mass media;
- be reproducible with simple technical means, e.g. black and white low resolution photocopy;
- work on both print and electronic materials (Internet sites, e-mailings);
- work on large and small applications;
- work in different cultural environments;
- work in different languages, including multi-language versions;
- work also in a reduced version.
- colour,
- black and white,
- multilingual, and
- reduced.
Proposals and/or requests for additional information should be sent by 31 May 2009 to:
- Ms Joie Springer
Memory of the World Programme
Information Society Division
UNESCO
1, rue Miollis
75732 Paris Cedex 15
email: j.springer@unesco.org
- Philipp Müller-Wirth
Chief, Promotion, Partnerships and Branding Unit
Bureau of Public Information
UNESCO
e-mail: p.muller-wirth@unesco.org
Related themes/countries
· Memory of the World: News Archives 2009
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