The aim of the Package is to help facilitate the organisation and implementation of awareness and motivation campaigns for marginalised groups in least developed countries.

The idea behind this campaign is to offer a platform and produce an environment to motivate people living in adverse economic conditions to enrol in TVET courses and take up self-employment activities in order to improve their economic situation.

The backbone of the Campaign Package is a set of DVDs. In the course of the campaigns, these will be complemented by a series of documents that make it easy for those involved in the running of the campaigns to have an orientation when preparing to run the local campaigns and/or during the running of these campaigns.

The campaign package (DVDs and accompanying documents) is in itself not a tool for skills development, but rather an 'eye opener' and 'discussion starter'. It is anticipated that targeted groups will be encouraged to engage in tasks similar to those shown in the DVDs. It is also hoped that by reading the accompanying documents, the facilitators of the Campaign will know how to advise and guide the motivated target groups.

The package can be ordered free of charge from Astrid Hollander, UNEVOC, Associate Expert.