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The Sexual Health Strategy identifies the media as a means to communicate on sexual health in an effective and responsible way. Evidence shows that the media is a useful means to provide information to the general public. The type of media used will depend on the identified target audience. Unbalanced or inaccurate media messages can lead to pressures and confusion over the realities of sex and sexuality particularly for young people. Hence we cannot stop emphasizing the need and importance of the media to be trained on where to seek reliable sources of information and advice. …
