After the earthquake, Haiti comes back to life, thanks to two crucial resources: international aid and the resilience of its popular culture. UNESCO stands ready to (salvage and) rebuild schools, museums, monuments, according to the priorities of the reconstruction effort. It is closely monitoring the strength that Haitians draw from their culture, their history and their relation to the world. The intact intangible heritage of the Haitian people is itself a resource. Help may come from outside, but the rebirth arises from within. They are indispensable sides of the same coin. UNESCO is looking after both.