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Special interests
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UNESCO AND SONY ERICSSON WTA TOUR LAUNCH LANDMARK GLOBAL PARTNERSHIP TO ADVANCE GENDER EQUALITY
11-11-2006 1:00 pm Madrid (Spain) – UNESCO, the United Nations Educational, Scientific and Cultural Organization, and the Sony Ericsson WTA Tour, the world’s leading global sport for women, announced today a landmark global partnership to further gender equality and promote women’s leadership in all spheres of society. Venus Williams first to be named "UNESCO Promoter of Gender Equality".
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 - Partnership to represent most ambitious global effort in Tour’s history to promote women’s leadership and gender equality in all spheres of society
- Venus Williams to be first UNESCO “Promoter of Gender Equality”
- Madrid promoters and “Iguales” brand marketing campaign play central role in establishing program to raise awareness of equality issues around Tour’s crown-jewel event market
Photo legend: Venus Williams becomes UNESCO "Promoter of Gender Equality" (11-11-2006; Madrid, Spain)
Read message by UNESCO Director-General
MADRID, Spain – UNESCO, the United Nations Educational, Scientific and Cultural Organization, and the Sony Ericsson WTA Tour, the world’s leading global sport for women, announced today a landmark global partnership to further gender equality and promote women’s leadership in all spheres of society. The social responsibility program, which draws upon the history of the Tour and players in fighting for equality, and the idea for which came about through the Iguales campaign at the Tour’s season-ending event in Madrid, marks a new level of commitment by the Tour and players to raise awareness of gender equality issues and advance opportunities for women. The program also represents the first time that UNESCO, the only organization of the UN system with a mandate for education, science and culture which are most critical for laying the grounds for gender equality, is partnering with a professional sports league for this objective embraced by all world leaders (2005 World Summit Outcome). UNESCO, with a Section specifically devoted to the promotion of gender equality and women's empowerment, is committed to mainstreaming gender equality considerations in all its programs, globally and at the country level.
Venus Williams, who has volunteered to serve as the first global “promoter of gender equality” under the partnership, was flanked by Billie Jean King, the founder of the Tour and legendary advocate of women’s rights issues at the announcement today. They were joined by Sony Ericsson WTA Tour CEO Larry Scott; Hans d’Orville, Director of the Bureau of Strategic Planning of UNESCO; Sanye Gulser Corat, Chief of Section for Women and Gender Equality of UNESCO; Alberto Ruiz Gallardon, the Mayor of Madrid; and Gerard Tsobanian, the Managing Director of Madrid Trophy Promotions, the promoters of the Sony Ericsson Championships and creators of the innovative “Iguales” brand marketing campaign which features women and men tennis stars and highlights equality issues.
UNESCO Press Release
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Source |
UNESCO BSP/GE
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Keywords |
Gender equality, women,
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