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What Life Is Like for @tromsoarcticreindeer

To learn more, follow @tromsoarcticreindeer on Instagram.

Reindeer herding is part of a long family tradition, passed down from generation to generation. “You always learn from older people, the reindeers themselves, the nature and by your own experience,” says 34-year-old Johan Oskal of Tromsø Arctic Reindeer (@tromsoarcticreindeer).

Johan and his family are part of the Sami people, an indigenous group that have lived in Arctic Europe since prehistoric times. Just like their ancestors, his family continues to herd thousands of reindeer every year, but they also host adventures in Norway, so people can experience what life is like for the reindeer and the Sami.

Johan’s favorite parts of his profession are the freedom of his days and working with nature. “I love to be out there with the reindeer, and when I see that the animals are good and safe, it warms my heart,” he says. “Come and visit my family, and we’ll tell you more.”

(Source: instagram.com)


Weekend Hashtag Project: #WHPcelebrate

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

This weekend, the goal is to take photos and videos that celebrate the holiday season, as in this featured photo by Anna Salynskaya (@i_love_inspire). Here are some tips to get you started:

  • Whether you’re giving gifts, spending time out in nature or dancing the night away, capture moments that feel unique to this festive time of year.
  • December brings with it a slew of parties and family gatherings. Document an entire meal or soiree — challenge yourself to tell the story of an entire evening in a single frame.
  • Celebrations can be quiet and peaceful. Take a solitary moment to reflect on the past year and document it on camera.

PROJECT RULES: Please add the #WHPcelebrate hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.


In the Kitchen with French Pastry Chef Cédric Grolet

To see more of his innovative and elegant pastries, follow @cedricgrolet on Instagram.

The very best part of Cédric Grolet’s (@cedricgrolet) job? Creation. “I’m in a perpetual process of creation,” says the 32-year-old award-winning French pastry chef, who lives in Paris. “I look for ideas every day so that I never get bored. Everything that surrounds me — what I can taste, what I can see, what I can smell — there’s no limit. And that enables me to be creative.” As for his dreams for 2018, Cédric is on a mission to open his own bakeries around the world.


Becoming the Subject of Your Own Life with @delphinediallo

To learn more about her life and work, follow @delphinediallo on Instagram.

Photographer and activist Delphine Diallo (@delphinediallo) has been unpacking her identity her entire life. Born in Paris to a French mother and Senegalese father, she now lives in Brooklyn, New York. “I have always been fascinated by improving my understanding of consciousness through the years,” says Delphine. “All my work is about study.” And her self-portraiture is central to that study.

“Self-portrait is the door where your spirit reveals itself in different forms: the eyes, the attitude, the complexity of the person can be discovered through self-portraiture,” she says. In her work, she feels called to frame herself and her subjects as the protagonist of her own story. “It’s my duty to empower women to understand that they are the subject of their lives,” says Delphine. “As an artist, I want to express the shared connection between all women.”


Spreading Cheer with a #flowerflash in New York City

To keep up with all of Lewis’ flower flashes, follow @lewismillerdesign on Instagram.

After finishing big events, florist Lewis Miller (@lewismillerdesign) often found himself wondering: How else could he reuse all these flowers? “I was walking down the street one day and I saw a typical New York City trash can, overflowing with garbage and spilling onto the sidewalk,” says Lewis, who’s run his floral business for 15 years. “And I thought, wouldn’t it be fun if that were all flowers?” So, the #flowerflash was born, and in the wee hours of the morning after an event, Lewis and his team load up their van and head out to trash cans, bus stops and lampposts throughout New York to decorate them with beautiful blooms.

“Since we do them in the morning, people are just waking up,” says Lewis. “They’re groggy. They’re getting off the subway and turn the corner — and boom. It’s a very ‘only-in-New-York’ moment. These are a gift for New Yorkers, but really, they’re for everybody. They’re for anyone who wants to see something unexpected.”


Weekend Hashtag Project: #WHPstripes

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPstripes was to take photos and videos that capture stripes created by colors, textures and surfaces. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.


2017 on Instagram: Building and Fostering Communities of Support

Follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.

“I don’t know who I would be or what I would be doing if I wasn’t making art,” says Quil Lemons (@quillemons). The 20-year-old student and artist based in New York City creates work that sheds light on his community. “As a black creator, it’s vital that my work explores the many facets of the African-American diaspora,” says Quil. “I think my work allows black men to feel pretty — to be themselves.”

On Instagram, he’s found community. “I don’t think I could exist without the support that Instagram provides,” he says. “In urban communities, access to resources for sharing and creating art doesn’t exist. Instagram allows the artists who occupy these communities to flourish and receive rightful recognition for their creations.” In turn, Quil hopes his work will propel other people’s dreams. “I hope young black kids that admire my work will believe it’s possible to become a successful artist.”


At Home for Hanukkah with @chefeitanbernath

To see more of Eitan’s recipes, follow @chefeitanbernath on Instagram.

“Your age doesn’t define what you can accomplish, only how long you have had to accomplish it!” These are defining words for 15-year-old chef and food blogger Eitan Bernath (@chefeitanbernath). “Rumor has it that I was always in the kitchen,” says Eitan, who lives in New Jersey and has already appeared twice on the Food Network. A very picky eater when he was younger, Eitan says he’s making up for lost time. “I like trying everything and I eat all day long.” #Hanukkah celebrations are already underway for Chef Eitan —there’s lots of time to be spent with family… and tasty fried foods.