Developing new business models for the music industry
Organization:
World Rhythm Productions
Country of applicant:
Benin
Beneficiary countries:
Benin
Funds allocated (in USD):
20000.00
Project implementation period:
April 2010 to April 2012
About the project
About the projectThe project “Proximus Rezo” aims to reinforce the national capacities of the recording industry in Benin by establishing a local distribution and sales network, and it is organized by World Rhythm Productions. By developing a more sustainable business model and by reinvesting profits back into the industry and artists’ associations, the project will provide artists with potential long-term opportunities and help improve the sustainability of Benin’s music sector. Main activities:
- Setting up one hundred sale points in strategic areas in Cotonou, including providing them with necessary equipment;
- Acquiring wholesale the best albums by Beninese artists selected through a contest;
- Setting up a promotional phase through television and radio broadcasts;
- Organizing the sales of the selected albums;
- Producing a sustainable business model for Benin’s cultural sector; and
- Reinvesting the profit earned back into the industry and artists’ associations.