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The goal of "GIFT for RH" project is to increase the ability of illiterate and out-of-school adolescent girls aged 10-19 living in remote regions of Nepal to make and act on informed decisions regarding their reproductive health and rights as well as to make the community and their peers aware of the same, by the girls' participating in Lalima literacy classes given in Adolescent Girls' Groups (AGGs). The programme was implemented by Aamaa Milan Kendra (Mothers' Club) with technical and financial support from Centre for Development and Population Activities (CEDPA). …
The guide provides a comprehensive methodology for developing materials for low-literate audiences in the context of a behavior change communication (BCC) programme. It demonstrates the process of learning about target populations using qualitative research methodologies, developing effective messages with their input, and crafting visual messages to support the overall HIV and AIDS programme. The guide also outlines a process for pretesting to ensure that the information and issues are understood by the population groups that programmes are trying to reach and influence.
The manual offers guidelines for developing health and family planning print materials for illiterates and low-literate groups. The guide discusses a separate step in materials development process: target audiences; project planning; audience research; message development; guidelines for materials production; pretesting and revision; printing, distribution and training; and impact evaluation.
