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The HIV/AIDS Prevention Among Youth project, funded by the Asian Development Bank and the Government of Vietnam, relies on the synergistic use of mass media and interpersonal communication interventions to reach and influence young Vietnamese. The project’s mass media strategy is built around the coordinated and reinforcing use of a television drama series, radio phone–in programmes, radio spots, youth–focused documentaries and television spots. …
This report presents the findings of an evaluation of the Straight Talk (ST) mass media communication programs, which have been implemented in Uganda since 1993. The mass media programs largely comprise three main materials: multilingual Straight Talk Radio Shows, multilingual Straight Talk newspapers, and an English language Young Talk newspaper. Straight Talk also implements a wide array of school-based activities to engender a youth-friendly school environment. …
