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Institutions have varying track records when it comes to conducting HIV and AIDS campaigns. Some hardly engage in HIV and AIDS communication, while others do so regularly and in a creative way. These guidelines are a practical way of laying a foundation of good practice and enabling both campaign-experienced and inexperienced campuses to run sound campaigns. …
The Y.E.A.H. (Young Empowered and Healthy) campaign began in 2004 to address the growing need to improve health and social practices among young people in Uganda in response to The Uganda government's call for improved coordination and intensity of behaviour change communication (BCC) efforts. Y.E.A.H. is a multi-channel communication campaign for young people that combines mass media, person-to-person and community media. …
