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Cultural Domains:
Music
UNESCO Priorities:
Small Island Developing States
Funds Allocated:
US$ 100 000.00
Beneficiary countries:
Barbados
Applicant:
Association of Music Entrepreneurs of Barbados, Inc.
Start date
Mar 2012
End date
Jul 2013

About the project:

Send five to eight local music professionals from Barbados to perform at the 2013 NACA Convention in Nashville. Participation to this event will enable selected artists to reach young American audiences and secure longer term opportunities in the North American music market.
 
The Association of Music Entrepreneurs (AME) is a not for profit organization incorporated in St Michael, Barbados in February 2010. It is devoted to the promotion and export of services provided by performance art professionals in Barbados. The AME has played an important role during the selection of music performance delegations at the World Music Expo in Denmark (WOMEX), the Marché International du Disque et de l'Edition Musicale (MIDEM) in France and South by Southwest (SXSW) in the USA.

Local Context

Despite having secured recording contracts over the past five years, many Caribbean artists have had very limited opportunities to make a living from these activities. This is predominantly due to the economic recession which hit cultural industries worldwide. In 2011 and 2012, the AME participated in NACA Conventions in Saint Louis and Charlotte. It was able to secure several bookings for Caribbean artists at those events. NACA Conventions enable up and coming artists to reach young American audiences. Major recording labels are attentive to the following of new artists among their core audience, thus performing at the NACA is truly a springboard for artists who want to enter the mainstream music market in North America.

Main objectives

This project is building bridges between the Barbadian music industry and the North American college circuit, a scene which presents year-round touring opportunities and acts as a launching-pad to reach mainstream markets around the world. In anticipation of this event, the AME is training and managing music industry artists (from singers to their backing bands), producers, songwriters, graphic designers, attorneys and talent representatives. The organization ensures that within five years this sector of Barbados' cultural industries will be a pillar for development in the country by providing employment for locals and increased tax revenue to the government.

Main activities

  • AME selected five musical acts for Barbados to perform at the NACA Convention held in Nashville in 2013. It conducted capacity building activities with the roster of selected artists. It secured a 3-year partnership agreement with the NACA, ensuring opportunities for showcases as well as bookings.
  • AME will also attend the Convention to ensure the successful participation of selected acts. Even after the NACA 2013 event comes to an end, AME will follow-up on leads, track bookings and take into account feedback from the reception of performances in order to improve on them when necessary.

Promoting the export of Caribbean music to North American markets

English
[deprecated] Related Links: 
Description: 
Stories
URL: 
https://en.unesco.org/creativity/node/5002
Project implementation period: 
2012 to 2013
About the project: 
Send five to eight local music professionals from Barbados to perform at the 2013 NACA Convention in Nashville. Participation to this event will enable selected artists to reach young American audiences and secure longer term opportunities in the North American music market.
 
The Association of Music Entrepreneurs (AME) is a not for profit organization incorporated in St Michael, Barbados in February 2010. It is devoted to the promotion and export of services provided by performance art professionals in Barbados. The AME has played an important role during the selection of music performance delegations at the World Music Expo in Denmark (WOMEX), the Marché International du Disque et de l'Edition Musicale (MIDEM) in France and South by Southwest (SXSW) in the USA.
Beneficiary countries: 
Barbados
Country of applicant: 
Barbados
Cultural Domains: 
Music
Action Impact: 
Cultural and Creative Industry Development
Market Access
Capacity Development
Capacity Development Intervention
UNESCO Priorities: 
Small Island Developing States
Funds allocated (in USD): 
USD100000.00
Sections: 
Title of the section: 
Local Context
Short Description: 

Despite having secured recording contracts over the past five years, many Caribbean artists have had very limited opportunities to make a living from these activities. This is predominantly due to the economic recession which hit cultural industries worldwide. In 2011 and 2012, the AME participated in NACA Conventions in Saint Louis and Charlotte. It was able to secure several bookings for Caribbean artists at those events. NACA Conventions enable up and coming artists to reach young American audiences. Major recording labels are attentive to the following of new artists among their core audience, thus performing at the NACA is truly a springboard for artists who want to enter the mainstream music market in North America.

Position: 
Top left
Title of the section: 
Main objectives
Short Description: 

This project is building bridges between the Barbadian music industry and the North American college circuit, a scene which presents year-round touring opportunities and acts as a launching-pad to reach mainstream markets around the world. In anticipation of this event, the AME is training and managing music industry artists (from singers to their backing bands), producers, songwriters, graphic designers, attorneys and talent representatives. The organization ensures that within five years this sector of Barbados' cultural industries will be a pillar for development in the country by providing employment for locals and increased tax revenue to the government.

Position: 
Bottom Left
Title of the section: 
Main activities
Short Description: 
  • AME selected five musical acts for Barbados to perform at the NACA Convention held in Nashville in 2013. It conducted capacity building activities with the roster of selected artists. It secured a 3-year partnership agreement with the NACA, ensuring opportunities for showcases as well as bookings.
  • AME will also attend the Convention to ensure the successful participation of selected acts. Even after the NACA 2013 event comes to an end, AME will follow-up on leads, track bookings and take into account feedback from the reception of performances in order to improve on them when necessary.
Position: 
Bottom Right
Style: 
highlighted
Organization: 
Association of Music Entrepreneurs of Barbados, Inc.
Family name: 
Thomas
Given name: 
Georges
Position: 
President
Year of application: 
2011
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