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Encouraging development and progress is the empowering theme behind the ‘Downtown Cairo’ project. Although once a vibrant and affluent area, Cairo in recent years has fallen into a state of deterioration. In a united effort, the government, local business, the Ministry of Tourism and local residents have joined forces to implement a variety of changes aimed at rejuvenating and stabilising the area.
The Popular Heritage Forum is an important event in Cairo, as it offers the opportunity to exchange expertise between artisans and students and to build partnerships between the talented Egyptian craftsmen and the public sector. The aim of the event is to improve citizens’ access to cultural life and strengthen dissemination of cultural activities, goods and services.