This communication strategy intends to provide a practical, concise and helpful instrument for formulating effective HIV and AIDS communication interventions in Pakistan. It is not a manual on Behaviour Change Communication (BCC) or Strategic Communication processes and implementation. It is designed to cover key issues relating to national HIV and AIDS communication over the next three years (2013-2015) and to empower all stakeholders to devise an all-inclusive, audience responsive, culturally appropriate communication program for the prevention and control of HIV and promotion of treatment and care in the country.