Dar es Salaam: TACAIDS, 2012. 76 p.
Tanzania Commission for AIDS, TACAIDS
The Behaviour Change Communication Guideline has been developed to guide HIV and AIDS stakeholders in addressing behavior change in line with National Multisectoral Strategy Framework (NMSF 2008-2012). This guide builds on achievements made to date in addressing adoption of best behaviours among the public. It provides guidance to various stakeholders regarding the approaches, interventions and activities that will be undertaken to address HIV and AIDS. The guide will use behaviour change theories to enable implementers understand people’s behaviour, situations and influences to develop messages that respond to the concerns within the situation and finally use communication process and media to persuade people to increase their knowledge and change the behaviours and practices that make them at risk.
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