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Launched on South African television in June 2008, the Scrutinize Campaign was a year-long series of HIV prevention ads targeting multiple and concurrent sexual partnerships. Irreverent and humorous, with strong, colorful visuals, the campaign's ads were markedly different from previous South African HIV prevention campaigns for youth. Rather than telling the audience what to do, the Scrutinize campaign messaging encouraged those in the audience to scrutinize their own behavior, resulting in dramatic uptake of key HIV prevention messages.
This systematic review analyzes 24 mass media campaigns' effect on HIV knowledge, attitudes and behaviors. The studies were published between 1990 and 2004 about developing countries and compared outcomes by reviewing pre-and post-intervention data; intervention vs. control groups or post-intervention data across levels of exposure. …
The study assessed levels of knowledge and sources of information on HIV/AIDS among secondary school students in Osun State, Nigeria. Multistage, random sampling was used to identify 592 students from 5 local areas in Osun State. A self-administered questionnaire revealed that 50% of students believed one could contract HIV through mosquito bites and 53.7% through kissing. Half of the students believed that someone with HIV/AIDS can look healthy; 92.6% had heard of HIV/AIDS prior to the study and 29.4% believed there was a cure for AIDS. …
TV remains the medium used by most of Britain's young people despite the predictions of its demise in an age of social media. Still watched by millions, it's helping shape shared social attitudes for decades to come. That's why Stonewall wanted to investigate the portrayal of gay people on TV. …
The report focuses on how people of different social groups in Zambia gather, share and assess information on key health issues. It showcases how the AudienceScapes survey data can be used by the development community to better target communications and information-sharing efforts.
Ce manuel a pour objectif principal de développer et d'utiliser une pédagogie sanitaire et radiophonique portant sur trois programmes : Santé de la reproduction des adolescents ; VIH/SIDA ; Éducation à la vie familiale et éducation en matière de population (EVF/EMP). Le manuel vise l'amélioration de la qualification des communicateurs en charge d'animer les programmes de santé, grâce à une formation de proximité. …
Soul City, a multi-media health project in South Africa has been effective in imparting much needed information on health and development, and in changing attitudes and behaviour as well. Soul City works primarily within South Africa but the TV programme has been shown in a number of African countries as well. In the last two years Soul City has worked on a sponsored education booklet called Choose Life, aimed at 12-16 year olds in Botswana, Lesotho, Swaziland and Namibia. 1,331,000 copies of the booklet will be printed and distributed in the four countries in seven different languages. …
In Armenia, Azerbaijan and Georgia a general lack of HIV and AIDS coverage currently exists while HIV rates are rising throughout the broader region. What's more, the very complicated issues associated to HIV and AIDS have by some accounts created a greater need for specialist health reporters. The combination of these dilemmas in the South Caucasus requires an increase of coverage with a more thoughtful approach to reporting. …
In Ghana and Kenya, campaigns to educate people about HIV/AIDS seem to be reaching their intended audiences. The 2009 AudienceScapes surveys in these countries suggest that information about this serious disease is readily accessible to most people - particularly on the radio.
This reporting guide is designed for journalists who are covering the global epidemic for the first time and for those who have covered it previously. The Kaiser Family Foundation undertook this project as part of its continuing commitment to supporting good journalism and to combating HIV/AIDS through public education and awareness. …
Despite numerous national campaigns and millions of dollars spent on education and health services, HIV/AIDS prevalence rates in Tanzania remain at epidemic levels. Research has shown that it is important for anti-HIV initiatives to target the country's most vulnerable and high risk populations who contribute disproportionately to the spread of the illness. But what are the best ways for public health professionals to deliver information about HIV prevention to these populations? …
HIV/AIDS is a major threat to the well-being of Mozambicans, not to mention to the country's economic and social development. Mozambique has one of the highest prevalence rates of HIV in the world. Close to 13 percent of the adult population between 15 and 49 is infected. Women, youth and young adults are most at risk. Analysis from AudienceScapes suggests that radio has the most potential for reaching women, youth and young adults. …
The current report is the first attempt at an in-depth analysis of the socio-cultural factors driving the HIV epidemic in Georgia and the socio-cultural resources that can be used in the response to the epidemic. In addition, it explores effective ways to communicate messages about HIV prevention to the population, and in particular youth, while keeping a balance between local culture and traditions, and innovative educational interventions.
Ejemplos de la utilización de los medios de comunicación como herramienta educativa para la prevención del VIH en Sudáfrica. Se describen los casos de Soul City (telenovela, radionovela y folletos); El programa Beat It del Community Health Media Trust (serie televisiva); Takalani Sesame (radio y televisión, una adaptación del programa infantil Plaza Sésamo). Este informe termina haciendo un repaso de las enseñanzas que pueden extraerse de la experiencia y que podrían ayudar a aquéllos que quieran trabajar con los medios de comunicación en el campo del VIH y el SIDA.
This publication by JCIE focuses on how governments, civil societies, corporations, and media in Laos are responding to the rising tide of HIV/AIDS infection that is afflicting the region.The varied responses by each society to the rising threat offer critical and practical lessons. Equally important is the increasing recognition that many problems contributing to the spread of HIV/AIDS are cross-border issues that must be addressed collaboratively.
