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Social marketing has become an increasingly popular way of addressing serious health issues in developing countries. By using traditional commercial marketing techniques, social marketing makes much-needed products available and affordable to low-income people. In the mid-80s, condom social marketing emerged as an effective tool against the spread of HIV/AIDS. This document defines social marketing, as well as highlighting the three key lessons learned in promoting condom social marketing. The document also discusses UNAIDS' role in social marketing.
This booklet describes fourteen countries' response to address the problems faced by adolescents by showing the various programmes and activities that the countries are carrying out. Each of the programme included describes the target audiences reached, the scope, type of organizations involved, their objectives, strategies used, outputs or results of such programmes and impact. After describing the overall programme details, this booklet zeroes in on the advocacy and IEC strategies, which have been used. …
This bibliography contains 667 references and has been organised according to recent findings in the review of the application of current communication frameworks on HIV/AIDS communications. …
This brochure is based on a case study of the political dialogue in Senegal on the issue of AIDS. It attempts to define mechanisms that promote this dialogue in which all the country's socio-political actors are expected to be involved.
Cette étude de cas présente l'expérience du Sri Lanka en matière de planification et d'exécution des stratégies de défense et d'IEC en faveur de la promotion des Programmes de santé de la reproduction chez les adolescents. Il contient : 1. Caractéristiques démographiques des adolescents, 2. Réponses aux questions de santé de reproduction des adolescents, 3. Stratégie de promotion et d'IEC et 4. Orientations pour exécuter des programmes d'activités similaires.
