Following on from the inscription of the Kalyady Tsars rite on the Historical and Cultural Heritage List of the Republic of Belarus, the local community and authorities have proposed a series of measures to help safeguard the element. The measures are intended to increase awareness among the members of the community of the rite's status as a part of local intangible cultural heritage and provide the sustained development of the element. The measures also include the introduction of an annual award for the protection of traditions of Semezhava, which is aimed at expanding the circle of participants and involve as many young people in the activities for preservation and revival of local culture as possible. Several measures concern the dissemination of information about the rite - via the production of a series of programmes on the Kalyady Tsars by the national mass media, the publication of special print and electronic material to help ensure its popularity and continuity, and the creation of appropriate Internet resource.
With the aim to involve new villagers in the participation of the ceremony the problem of safeguarding of the element with the representative of the local community, bearers of the rite, local authorities and experts was discussed. The community took on the tasks of creating new costumes for the Tsars in the local Crafts Centre and compiles a recipe-book of traditional dishes that are usually prepared by the villagers during the Kalyady festival.
The detailed study of the rite history in order to restore the lost elements, learn its relations with the existing cultural landscape and the history of the village was conducted. As the result, the work was done by the experts of the Institute of Art, Ethnography and Folklore of the National Academy of Sciences of the Republic of Belarus.
On the educational front, the Belarusian State University of Culture and Arts planned to introduce a special workshop for the natives of Semezhava. The aim is to develop cultural tourism, to spread information and knowledge about the ritual, thereby helping to embed it within modern forms of culture. In 2011, in collaboration with the Agro-tourism Association of Belarus, the representatives of Semezhava community and cultural institutions of Kopyl district, the workshop was held. The workshop was very productive, because it laid the foundation for long-term cooperation between tourist companies and the local community. Similar workshops are to be held annually on the eve of January 13. In 2012, with the involvement of national and foreign experts the workshop will be held in Kopyl. Meanwhile, the bearers of the "Kalyady Tsars" are to participate in the ceremony in special master class, folklore schools and different meeting and festivals of national and international level. During reporting period it was really realized.
Understanding that in a while village of Semezhava could turn into a fishbowl of a numerous of tourists it was planned to host ( and it was established in a result) a folklore festival on the basis of local tradition where the "Kalyady Tsars" ritual will form the centerpiece.
Finally, a system of annual monitoring to observe the ongoing viability of the element was created as planned.

The inscription of the “Kalyady Tsars” rite in November 2009 on the UNESCO List of Intangible Cultural Heritage in Need of Urgent Safeguarding gave a new creative urge to its development and promotion. Many representatives of mass media, including foreigners, visited Semezhava on January 13, 2010 when the ritual was an active. Norito Kunisue, an editor of the well known Japanese newspaper “Asahi Shainbun”, was among foreign journalists. He was extremely impressed by the ceremony and the atmosphere which reigned around. He said that he even had not expected to see such expressive and interesting ritual that remained in its traditional form.
National TV and radio produced a series of programmes on the rite at that period. On September 2010, within the framework of the European Heritage Days, the exhibition of the intangible cultural heritage of Belarus was held at the National Library of Belarus. "Kalyady Tsars" took an active part at the opening ceremony.
Since 2010, the Semezhava village has been included in the State Program of the Development of Small Towns and Villages of Belarus. The programme enables to attract additional investment to the economy of Semezhava, which contributes to its social and cultural development. The programme provides the creation of new job places and the construction of new houses for young families of the village of Semezhava, which will enhance the desire of youth to remain in the village. So, at last there are the real preconditions for the development of this village and for the viability of its heritage and culture.
Ministry of Culture of the Republic of Belarus has put forward the Rite of the Kalyady Tsars for an Award of the President of the Republic of Belarus in 2011. The awarding ceremony took place on January 8, 2011.
Since 2010, the bearers of the ritual have been constantly invited to various festivals and folklore events in Belarus. During the Belarusian Folk Festival "Beraginya" the bearers of the Kalyady Tsars were presented with a UNESCO Certificate by the Chairman of the National Commission of the Republic of Belarus for UNESCO.
The safeguarding of the "Kalyady Tsars" rite is one of the main priorities of the State Programme for the Development of the Belarusian Culture for 2010 - 2015. The programme provides the organization of the annual folklore festival and fair in Semezhava village, financial support of bearers of the rite, adoption of the school programme for studying of the local culture and handicrafts, the development of the local House of Handicrafts as a centre of local traditional culture.
The rite «Кalyady Tsars» took place again in the Semezhava village on January 13, 2011. Together with local residents, hundreds of tourists and journalists took part in the traditional ceremony. On that day, morning bearers, some members of Semezhava community together with municipalities and experts from the Belarusian Institute for Culture organized and held the workshop devoted to the development of cultural tourism in Kopyl area, including the village of Semezhava. Agro-tourism Association of Belarus was invited to participate in the seminar and in the Kalyady procession.
The workshop was very productive, because it laid the foundation for long-term cooperation between tourist companies and the local community. Beginning with 2012, such workshops are to be held on a regular basis.
In 2011, Semezhava community in cooperation with the Ministry of Culture of the Republic of Belarus, Kopyl Department of Culture and municipalities established the annual folklore festival in Semezhava and fair of handicrafts. The ritual "Kalyady Tsars" was in the centre of action. In 2010, Semezhava bearers of the rite and local handicrafts united in the Ethnic Culture Association of Semezhava community. Their work was aimed at the organization of the festival. To provide the study of the history of Semezhava village and the rite "Kalyady Tsars" the experts from the Academy of Science and the Institute For Culture of Belarus were invited. In 2011, the study was undertaken and the results were discussed at the workshop in Kopyl.
The studies helped to restore some of the lost elements of the ritual, the history of its origin and its relationship with the cultural landscape of Semezhava. For example, the experts managed to determine how the original architecture of Semezhava (so called "pagonnyya dvary" - buildings closed in linear yards) and large space contributed to the creation in the village of the original People's Theatre (Kalyady Tsars).
As a result, by the Ethnic Culture Association of Semezhava Community together with the experts from the Institute for Culture of Belarus, a system of annual monitoring to observe the ongoing viability of the element was created.

Many actions on safeguarding of the element have been initiated by the inhabitants of Semezhava village themselves. They were very glad and proud when learnt from the news about the inscription of the "Kalyady Tsars" on the a UNESCO List of Intangible Cultural Heritage in need of Urgent Safeguarding. During the execution of the ceremony of 2010 and 2011 they met journalists and guests with great hospitality. Now local community are actively searching for investors to support their local cultural traditions and handicrafts and their inclusion in the orbit of cultural tourism.
In 2011 in the morning of the day of the ritual bearers, some members of Semezhava community together with municipalities and experts from Institute for Culture of Belarus organized and held the workshop devoted to the development of cultural tourism in Kopyl area, including village of Semezhava. Agro-tourism Association of Belarus was invited to participate at the seminar and in the Kalyady procession. The workshop was very productive, because it laid the foundation for long-term cooperation between tourist companies and the local community. Beginning with 2012 such workshops are to be held on a regular basis.
In 2011 Semezhava community in cooperation with the Ministry of Culture of Belarus, Kopyl Department of Culture and minicipalities established the annyal folklore festival in Semezhava and fair of handicrafts. The ritual "Kalyady Tsars" was in the centre of action. In 2010 Semezhava bearers of the rite and local handicrafts united in the Ethnic Culture Association of Semezhava community. They headed their work on the organization of the festival and invited the experts from the Academy of Science and the Institute For Culture of Belarus to provide the study of the history of the village of Semezhava and the rite "Kalyady Tsars". In 2011, the study was undertaken and the results were discussed at the workshop in Kopyl.
The studies helped to restore some of the lost elements of the ritual, the history of its origin and its relationship with the cultural landscape of Semezhava and the ritual. For example, experts determined how the original architecture of Semezhava (so called "pagonnyya dvary" - buildings closed in linear yards) and large space contributed to the creation in the village of the original People's Theatre (Kalyady Tsars).
Finally, by the Ethnic Culture Association of Semezhava Community and the experts from the Institute of Culture of Belarus a system of annyal monitoring to observe the ongoing viability of the element was created.

Promotion of the element, raising of its visibility and viability:
2009-2010 - constant work with mass media; creation of TV and radio programmes devoted to the rite;
January 2011 - the organization of a workshop on the safeguarding of the ICH with the bearers of the rite and experts from different culture institutions (financial support from Minsk Regional Administration (about 2 000 USD)) and Agro-tourism association and AgroBank of Belarus (about 10 000 USD);
January 2011 - establishing of the folklore festival (about 5 000 USD);
January 8, 2011 – receiving the Award of the President of the Republic of Belarus (bearers of the rite have received 14 mln Br (about 7000 USD));
September 2010 - participation of "Kalyady Tsars" at the exhibition of the ICH in the National Library of the Republic of Belarus (support by the Ministry of Culture of the Republic of Belarus (30 mln Br (about 15 000 USD));
Measures on providing the viability of the element:
February 2010 - the Semezhava village has been included in the State Program of the Development of Small Towns and Villages of Belarus. This will enable to attract additional investment in the economy of Semezhava and will enhance its social and cultural development for the special state investments.
March 2010 - the safeguarding of the Kalyady Tsars is one of the main priorities of the State Programme for Development of the Belarusian Culture for 2010 - 2015. The programme provides the organization of the annual folklore festival and fair in Semezhava village, financial support of the bearers of the rite, adoption of the school programme for studying of the local culture and handicrafts, the development of the local House of Handicrafts as a centre of local traditional culture.

The activity described above for promoting and providing of the viability of the element was quite effective. The element became well-known not only among the local community, but also at the national and international level. It has greatly enhanced the self- identification of the local people and awoken the interest to the local traditions among the young people.
The including of Semezhava village in the State Programme of the Development of Small Towns and Villages of Belarus is expected to have great impact on the development. It should enhance the social and cultural development of the village and the position of the young residents.
The safeguarding of the Kalyady Tsars is one of the main priorities of the State Programme for Developing of the Belarusian Culture for 2010 - 2015. The programme provides the organization of the annual folklore festival and fair in Semezhava village, financial support for the bearers of the rite, adoption of the school program for studying of the local culture and handicrafts, the development of the local House of Handicrafts as a centre of local traditional culture.
The Presidential Award to the bearers of the rite will help raise its visibility and force mostly its status.