| Diversidad de las expresiones culturales

Project ID: 2018-858

Name of applicant:

Foundation of the New Latin American Cinema (FNCL)

Country of applicant:

Cuba

Type of applicant:

NGO

Amount requested:

75.900,00USD

Beneficiary country(ies):

Costa Rica, Cuba, República dominicana, El Salvador, Guatemala, Nicaragua

Status:

Non Recommended

Total Score: 22.5

IFCD Submissions details

Preselection | National Commissions Review

IFCD Preselection form - - 05/11/2018 - 23:30

Submitted by on 11 mayo 2018

1. Name and contact details of officer from the National Commission for UNESCO

Title:

Family name:

León González

Given name:

Oscar

Position:

President.

Address:

Avenida Kholy,esquina A 32, Número 151, Nuevo Vedado, Plaza de la Revolución

Postcode:

10400

Town:

La Habana, Cuba

E-mail:

cncu@cncu.minrex.gob.cu

2. Justification of pre-selection

What are the main reasons for having pre-selected this project proposal, as compared to other proposals received by the National Commission for UNESCO?:

La qualité de l'information présentée. l'équilibre entre les candidatures des États parties et des ONG. Rencontre les objectifs du FIDC

3. The applicant institution/organization

What elements demonstrate that the applicant institution/organization is a significant stakeholder in the culture sector (locally / nationally / internationally)?:

La Fondation Nouvo Cinema a un rôle fondamental à Cuba. Son rôle dans la promotion du cinéma et de la production est un espace de référence pour Cuba et l'Amérique latine.

4. Relevance of the pre-selected project proposal

4.1. What are the main current needs and priorities in your country in terms of cultural policies and/or cultural industries?:

Promouvoir les industries culturelles dans le processus de mise en œuvre du modèle économique cubain. Renforcement des capacités pour le renforcement des zones créatives et des industries culturelles socialiser les bonnes pratiques

4.2. How do the objectives of this pre-selected project proposal meet the current needs and priorities of the country in terms of cultural policies and/or cultural industries?:

Promouvoir les industries culturelles dans le processus de mise en œuvre du modèle économique cubain.

4.3. To what extent do you expect this pre-selected project proposal to have an impact on the country’s cultural policies and/or cultural industries?:

Il a un rôle important, en raison de son lien avec les objectifs du FIDC de la Convention et de la politique culturelle cubaine.

5. Feasibility of the pre-selected project proposal

5.1. What elements demonstrate the applicant’s organizational capacity and competence to manage the project and implement the work plan?:

Mécanismes institutionnels créés Expérience dans la mise en œuvre de projets du FIDC

5.2. What types of procedures have been foreseen by the applicant institution/organization to ensure financial accountability?:

procédures établies pour l'accompagnement de la Commission nationale au processus de mise en œuvre et d'exécution des projets.

6. Other information

Please indicate other contextual information that the IFCD Panel of Experts should take into consideration when evaluating the pre-selected project proposal.:

Interesant.

7. The pre-selection process at the national level

Oscar León González

Full name:

Oscar León González

Organization:

Comission national cubaine de l´UNESCO

Type of organization/Institution:

Parte

Position:

President

Yahima Esquivel Moynelo

Full name:

Yahima Esquivel Moynelo

Organization:

Comission National Cuibaine de l´UNESCO

Type of organization/Institution:

Parte

Position:

Primer secretaire, Especialiste culture

Ada Llanes

Full name:

Ada Llanes

Organization:

Centre de Colaboration MINCULT

Type of organization/Institution:

Parte

Position:

Directrice

Frank Tellez

Full name:

Frank Tellez

Organization:

MINCULT

Type of organization/Institution:

Parte

Position:

Point Focal Convention 2003

Yamile Arteche

Full name:

Yamile Arteche

Organization:

CIERI, UNEAC

Type of organization/Institution:

NGO

Position:

Especialiste

Date:

2018

Full Name of the representative of the National Commission as Signature:

Oscar León González

IFCD Submissions details

Eligibility | Technical Assessment

IFCD Eligibility form - p-cambier - 07/13/2018 - 16:41

Submitted by p-cambier on 13 Jul 2018

Eligibility Status:

Eligible

Technical Examination

Submitted by the deadline:

Yes

Application Form submitted either in English or French:

Yes

Maximum amount requested is US$ 100,000 or below:

Yes

Project implementation period is between 12 and 24 months:

Yes

All sections of the Form are completed:

Yes

Signature of applicant:

Yes

The applicant does not have an ongoing IFCD funded project:

Yes

Falls within the areas of intervention of IFCD:

Yes

IF PARTY OR NGO

Party to the 2005 Convention from developing countries:

Yes

National Commission Review Form:

Yes

Signature of National Commission:

Yes

Official document/ statutes (with English or French translation if necessary):

Yes

IFCD Submissions details

Experts Evaluations

EVALUATION GRID
8 points	The project proposal addresses perfectly all relevant aspect of the criterion under consideration. The answer provides all the information needed and there are no concerns or areas of weakness
6-7 points	The proposal addressed the criterion well, although some improvements could be made. The answer gives clear information on all or nearly all of the evidence needed.
5-4 points	The project proposal broadly addresses the criterion, but there are still some weaknesses. The answer gives some relevant information, but there are several areas where detail is lacking or the information is unclear.
3-2 points	The project proposal does not entirely address the criterion or cannot be judged properly due to missing or incomplete information. The answer does not necessarily address the question asked, or gives very little relevant information.
1 point	The project proposal barely addresses the criterion. There is a clear lack of relevant information that makes it extremely difficult to judge whether the question asked is addressed.
0 points	The project proposal fails to address the criterion or cannot be assessed due to the lack of pertinent information. The answer does not address the question asked, or does not provide relevant information.

Expert 1

Sub-Total Expert 1 : 10.5

IFCD Expert Evaluation form - f_farhat - 08/17/2018 - 21:37

Submitted by f_farhat on 17 Aug 2018

Brief summary of the project:

The applicant “Foundation of the New Latin American (FNCL)” aims to develop a group of actions that encourage the use of audio description and subtitles of the audiovisual contents produced in Latin America and the Caribbean. The actions foreseen in the project (a seminar and a theoretical and practical workshop) will lead to create a more encompassing point of view on the needs of user groups of subtitles and audio description .The Project also intends to contribute to people with sensory disabilities to call attention to the needs of this growing sector of the population that is potentially deprived of complete access to the Latin American and Caribbean audio-visual contents.

1. RELEVANCE AND APPROPRIATENESS OF THE PROJECT TO THE OBJECTIVES AND AREAS OF INTERVENTION OF THE IFCD

1.1 Please describe how the project objectives and proposed impact/long-term benefits are aligned with at least one of the IFCD’s outcomes and associated expected results.:

The project objectives are aligned with outcome 3 (ER3.2, ER 3.3) of the IFCD outcomes.

1.2 How do the objectives of this project proposal meet the current needs and priorities of the country/ region in terms of cultural policies and/or cultural industries?:

The project responds to the needs of the country on the level of policy for the disabled and not on the level of cultural policy. There is a level of confusion in understanding the mandate of the IFCD.

1.3 To what extent are the project’s objectives specific and measurable?:

The first objective is broad and multi-layered. The second objectives is more clear, specific and measurable.

1.4 To what extent does the project contribute to the promotion of gender equality, the empowerment of youth, South-South and North-South-South cooperation and/or the participation of various groups in the areas of intervention of the IFCD?:

The project does in address gender or youth directly. But it does aim to foster south-south cooperation and put focus on people with disabilities.

Score:

2. FEASIBILITY OF THE PROJECT, AS WELL AS THE RELEVANCE AND EFFECTIVENESS OF ITS MODALITIES OF EXECUTION

2.1 What elements demonstrate the applicant’s organizational capacity (main activities of the institution/organization) and competence (skills and background of staff) to implement the work plan and manage the budget?:

The organization is a new one established in 2018. The application does not show a track record of previous work. The staff listed seems ok.

2.2 To what extent do the activities address relevant issues? Please explain how the methodology is appropriate to achieving the objectives?:

The activities listed discuss the relevant issues but again the focus is neither on cultural policy nor on cultural industries. The methodology is too broad.

2.3 To what extent is the time frame realistic and coherent with the activities?:

The time frame and activities are not detailed. It is really hard to tell.

2.4 Have the direct and indirect beneficiaries of the project been clearly identified? To what extent are the outputs/deliverables and main activities relevant to the target beneficiaries and address their needs?:

The direct and indirect beneficiaries of the project have been identified in very general terms.

Score:

3. FINANCIAL MANAGEMENT AND ACCOUNTABILITY

3.1 Does the budget provide for adequate resources (salaries, fees, equipment, travel, communication, etc.) necessary for success of the project? If the budget has been overestimated or underestimated, please explain how.:

Yes it does. The budget is realistic and proposes a good balance of financial resources.

3.2 What proportion of the budget is allocated to project activities versus overhead costs? Does the budget seem adequate and overhead costs estimated in compliance with the limit to a maximum of 30% of the total project budget?:

Only 14 per cent of the total budget proposed is dedicated to overheads.

3.3 Does the project proposal indicate any additional financial contributions to the project, such as co-funding and/or self- funding?:

No it does not.

3.4 What actions have been foreseen to ensure financial accountability (e.g. Involvement of a financial officer)?:

The applicant pledges to dedicate three competent staff members to over the financial management of the project and to ensure its financial accountability.

Score :

4. IMPACT AND EXPECTED RESULTS, INCLUDING POTENTIAL FOR STRUCTURAL CHANGE

4.1 Are the project’s expected outputs and/or deliverables concrete, measurable and realistic? To what extent are they likely to achieve the objectives of the project?:

The outputs are neither concrete nor measurable.

4.2 To what extent are the main activities and the budget relevant and appropriate to achieving the intended outputs and/or deliverables?:

The main activities are also not very concise. The project must be reworked.

4.3 To what extent is it expected that this project will have an impact/long-term benefits on the country/region’s cultural policies and/or cultural industries?:

The project is not expected to have on impact on cultural policies or on cultural industries.

4.4 To what extent does the project demonstrate potential for structural change (for example: changes in the policy environment; far-reaching changes in public and professional organizational structures; and changes in the way government and regulatory authorities do business)?:

The project demonstrates little potential for structural changes.

Score:

5. SUSTAINABILITY

5.1 To what extent are contractors and partners involved in the implementation of the project’s activities? Has the role of each contractor and/or partner been clearly described?:

The partners suggested to the project are clearly identified and their roles and responsibilities are also outlined.

5.2 How does the project relate to and/or complement the work that is already being carried out in the country/region in terms of cultural policies and/or industries?:

According to the applicant, the project compliments work previously done on the level of policies for the disabled rather than on the level of cultural policies or on the level of cultural industries. According to the applicant, “the complementary of this proposal with both international and regional policies, programs and projects is derived for the compliance with the agreements of the Convention on the Rights of Persons with Disabilities (2008); the Inter-American Convention for the Elimination of all Forms of Discrimination against Persons with Disability (1999); World Program of Action Concerning Disabled Persons of the United Nations (1982); Additional Protocol to the American Convention on Human Rights in the Area of Economic, Social and Cultural Rights "Protocol of San Salvador (1988), among others. In regard to legislation in force in Central America and Caribbean region, within the framework of disability and its access to culture, the project complies with what is provided in: Republic of Nicaragua: Law no. 763, Article 17. »

5.3 What measures/steps are proposed to ensure that the project’s impact/long-term benefits can be achieved?:

The applicant arguges that i twill pesent the project’s results at the meeting of the Conference of Audiovisual Authorities of Ibero- America (Conferencia de Autoridadesaudiovisual de Iberoamérica, CAACI) and to General Iberian-American Secretariat (Secretaria General Iberoamericana, SEGIB), in order to be put forward at Iberian-American summits of Heads of States and Government. This is not a sufficient and convining plan to ensure that the project’s long term benefits are achieved.

5.4 What measures/steps are proposed to follow up with the beneficiaries of the project after its completion?:

The applicant suggests a series of steps to ensure follow up with the beneficiaries of the project yet does not show how. Just one example: to verify if the audio-visual contents produced are accessible to person with visual and hearing disabilities. How will this be monitored ?What is the methodology suggested? What are the resources needed ? It’s all unclear.

Score:

Overall evaluation:

The project is not very clear. The organization is newly established and has no track record of previous work. The project responds to the needs of the country on the level of policy for the disabled and not on the level of cultural policy. There is a level of confusion in understanding the mandate of the IFCD. This project has a potential but it must be written to become more focused on the IFCD outcomes.

Expert 2

Sub-Total Expert 2 : 12

IFCD Expert Evaluation form - C_VILLASENOR - 08/20/2018 - 16:39

Submitted by C_VILLASENOR on 20 Aug 2018

Brief summary of the project:

The project consists in a seminar of a theoretical and practical workshop to create awareness on the need of making film production more accessible to people with sensory disabilities; And to increase the competences into audio description and subtitling services for Latin America and Caribbean audiovisual contents.

1. RELEVANCE AND APPROPRIATENESS OF THE PROJECT TO THE OBJECTIVES AND AREAS OF INTERVENTION OF THE IFCD

1.1 Please describe how the project objectives and proposed impact/long-term benefits are aligned with at least one of the IFCD’s outcomes and associated expected results.:

ER 3.2 Critical capacity development needs related to creation, production and distribution are assessed and addressed at appropriate levels. The applicant will present a report to the Ibero-American audiovisual authorities conference which is part of the Ibero-American state and government chiefs’ summit, in order to demonstrate to the decision makers, the urgency of making audio visual contents more accessible to people with sensory disabilities. The new Latin American cinema foundation is a very well-known organization for all the people participating in the Ibero-American summit, so it is possible to foresee an interest on this theme. Nevertheless, more concrete actions are needed. ER 3.3 Participation in creation, production and distribution of cultural goods and services is widened to previously excluded regions and social groups. The project could contribute to widen the access of Latin American and Caribbean audio-visual contents, especially in Central America; Reducing inequities and fostering a better quality of life.

1.2 How do the objectives of this project proposal meet the current needs and priorities of the country/ region in terms of cultural policies and/or cultural industries?:

According to the National Commission Review Form (NCRF) the project is aligned with the national cultural industry policies and in accordance with the Cuban’s economic model.

1.3 To what extent are the project’s objectives specific and measurable?:

They are specific and measurable.

The project may contribute to develop a North-South-South cooperation of the Ibero-American countries, especially if it is capable of promoting interest and collaboration of the Ibero-American audiovisual authorities conference.

Score:

2. FEASIBILITY OF THE PROJECT, AS WELL AS THE RELEVANCE AND EFFECTIVENESS OF ITS MODALITIES OF EXECUTION

The New Latin American cinema foundation has been working since 1985. Its first president was the world-wide known Colombian writer Gabriel Garcia Marquez, who supported the organization until his death. The Organization is one of the biggest and most prestigious promoters of Latin American cinema world-wide and continuously offers many activities that promote the knowledge and understanding of Latin American cinema by new audiences.

2.2 To what extent do the activities address relevant issues? Please explain how the methodology is appropriate to achieving the objectives?:

The activities address relevant issues. The methodology begins with a conference to present the state of the art of the subtitling and audio description in the film, audio-visual industry and publication, continues with the theoretical/practical regional workshop on the regulation standards of the subtitling and audio description on audio visual contents and its practical implementation, and finishes with a presentation to the Ibero-American audio visual and film authorities conference in order to raise awareness on the needs of people with sensory disabilities and sensitize them in order to promote changes into cultural policies. The evaluator thinks that a next step should be taken towards the effective creation of new policies, or the modification of the existing ones, in order to ensure a real and continuous impact in favor of the final beneficiaries of the project which are the people with sensory disabilities in Latin America and the Caribbean.

2.3 To what extent is the time frame realistic and coherent with the activities?:

The conference (1.1) and the workshop (2.2) will be held one after the other at the end of June and the beginning of July 2019, and after that the activities happen in very specific days: Press conference (16/12/19) and attendance to the meeting of the Ibero American authorities (28/03 to 01/04, 2020). It would be convenient that the publication (activity 1.2) could be presented during the press conference.

The project identifies as the main direct beneficiaries the decision makers of public policies, researchers, film-makers, etc. And as indirect beneficiaries, the people with sensory disabilities in Latin America and the Caribbean. It’s not clear to the evaluator if the conference and the workshop is what the decision makers, the researchers, and the film-makers, need in order to promote the changes in public policies but are needed to widen the access of people with sensory disabilities to the audio-visual content produced in the region.

Score:

3. FINANCIAL MANAGEMENT AND ACCOUNTABILITY

Considering the days that will take the implementation of the conference and the workshop, and that the rest of the activities can be understood as part of the routine activities of the Latin American cinema foundation, the applicant shall evaluate if a general direction, a general coordination, a general management, and an advisor of the project is needed, in order to make the necessary adjustments regarding the officials and the amount of salaries that will be granted. The evaluator considers that the main activities of the project do not justify the need of paying office material per eight months; and fuel for light vehicles, local and international calls and the use of cell phones, and electricity, all that for ten months. Those expenditures should be taken away from the project. The cost of the air transportation shall be more accurately quoted by the applicant because a cost between 1,000 and 1,500 is over estimated. The cost for the publication of the conference and the workshop results is $6,000, the applicant shall present at least two quotations to justify that amount.

The budget includes a specified overhead amount that represents 14% of the total requested amount, which is in compliance with the maximum of 30% of the total project budget. Nevertheless, some adjustments on the overhead cost shall be done by the applicant.

3.3 Does the project proposal indicate any additional financial contributions to the project, such as co-funding and/or self- funding?:

A total amount of 3,780 in self founding by the NGO. Nevertheless, because the specific days into which the project´s activities will be held, the cost of the electricity ($2,780) during all the period can’t be included as a contribution to the project costs.

3.4 What actions have been foreseen to ensure financial accountability (e.g. Involvement of a financial officer)?:

The applicant will hire three people who will take care of the adequate use of the budget and follow the accounting procedures and regulations that are currently enforced in Cuba.

Score :

4. IMPACT AND EXPECTED RESULTS, INCLUDING POTENTIAL FOR STRUCTURAL CHANGE

4.1 Are the project’s expected outputs and/or deliverables concrete, measurable and realistic? To what extent are they likely to achieve the objectives of the project?:

The project complies with this point.

4.2 To what extent are the main activities and the budget relevant and appropriate to achieving the intended outputs and/or deliverables?:

The budget presents many inconsistencies that must be addressed by the applicant.

4.3 To what extent is it expected that this project will have an impact/long-term benefits on the country/region’s cultural policies and/or cultural industries?:

Due the great prestige of the applicant, the project can produce a common understanding and raise awareness into the needs of people with sensory disabilities and the convenience of producing or adjusting cultural policies to ensure their access to Latin American and Caribbean audiovisual content, but awareness is not enough to consider that a long-term benefit is produced. The project must include very specific actions to transform that awareness in specific policy changes, in the country or in the Latin American region.

The project doesn’t not demonstrate a high potential for structural change.

Score:

5. SUSTAINABILITY

5.1 To what extent are contractors and partners involved in the implementation of the project’s activities? Has the role of each contractor and/or partner been clearly described?:

The role of the partners is properly described. The project demonstrates a very important background of the contractors but does not explain clearly the role that each contractor will have into the project implementation.

5.2 How does the project relate to and/or complement the work that is already being carried out in the country/region in terms of cultural policies and/or industries?:

The applicant widely describes many convention programs and national laws that protect and support people with disabilities and their right of access to culture. Related to Cuba the project contributes to the activities that are being carried out to the “Tocando la Luz” (touching the light) project and the activities of the national association of people with visual impediment or disability. Nevertheless, not a specific national law or policy that could be updated is mentioned.

5.3 What measures/steps are proposed to ensure that the project’s impact/long-term benefits can be achieved?:

The main measure that will be put in place is the presentation of the results of the conference and the workshop to the Ibero-American audio-visual authorities conference.

5.4 What measures/steps are proposed to follow up with the beneficiaries of the project after its completion?:

Monitoring in the region through the observatory of the Latin American movie and audio-visual content in order to verify if the audio-visual contents produced in the region are accessible to people with sensory disabilities, the education and training activities, and the inclusion of accessible audio-visual contents into film festivals.

Score:

Overall evaluation:

The project addresses a very important issue which is the access to audio-visual content by people with sensory disabilities in Latin America and the Caribbean. Nevertheless, that is important to build a common understanding of the legislation and regulations currently enforced in Latin America, its practical implementation, and to raise awareness into the needs and cultural rights of these considerable segment of the audience, all of that is not enough to produce structural change into cultural policies and the restructuration of the government budgets that are needed to ensure the access to audio-visual contents will be widened. On the other hand, many expenditure categories and costs per unit shall be adjusted by the applicant as described above. Because of all that, the project is not recommended for founding during the present period.

IFCD Submissions details

Recommandation review

IFCD Recommendation form - j_casas - 11/13/2018 - 14:10

Submitted by j_casas on 13 Nov 2018

Recommendation Status:

Non recommended

Evaluation summary:

This proposal aims to develop the use of audio description and subtitling of audio-visual contents produced in several Latin American and Caribbean countries, focusing on the needs of people with sensory disabilities. This project could contribute to reducing inequalities of access to cultural products and foster a better quality of life for the indirect beneficiaries. However, the evaluators estimated that the project was not technically viable for IFCD funding for this call, even though they recognized the competence of the organization, a reputed promoter of Latin American cinema. The applicant would need to revise the general goal of the project to bring it closer to IFCD goals: as it stands, the focus in neither on cultural policy nor on the cultural industries and demonstrates little potential for structural change. Its main objective, to raise awareness and skills in the audio description and subtitling of films, should be part of a wider perspective on strong legislation or policy change within a context of increasing participation and access to diverse cultural goods and services, central to IFCD outcomes.