City of painters, blacksmiths and master paper makers (Mastri chartai), Fabriano, designated a UNESCO creative city in 2013, is recognized internationally for its rich crafts stemming from a very old tradition and great savoir-faire.

Since the 12th century, the city has been a centre of production and dynamic trade, particularly in the handicraft sector: blacksmiths, potters, weavers and master paper makers have forged its reputation.  The centuries have transformed these artisans into industrial craftsmen, especially in the paper sector.

Today, Fabriano is a dynamic handicraft centre, powered by its high-level education and promotional projects. Innovative initiatives allow all generations of craftsmen to meet, for example in the Shop-Workshop Centre, where everyone can rediscover traditional crafts and products of excellence.

Fabriano supports various forms of artistic expression through numerous cultural events such as exhibitions and festivals, like Poïesis. Cultural infrastructure such as the Paper and Watermark Museum, the multimedia library, the Gentile Theatre, the Museum of the Piano and the Picture Gallery also attract a large number of visitors.

Heir of an exceptional history and tradition in crafts, Fabriano has managed to successfully marry trade, tourism and industry. Its main objective is to preserve this ancestral know-how and harmonize it with today’s industries and new technologies.