The search found 3 results in 0.011 seconds.
The handbook guides you through the development of behaviour change communication (BCC) projects using a strategy developed by the AIDS Control and Prevention (AIDSCAP) Project of Family Health International. The strategy is illustrated by the Communication Pyramid including the following components: risk factors, target audience, desired behaviour and attitude changes, initial planning, messages, communication channels and media, pre-testing, and interventions to reach the audience.
The handbook is meant to help field level planners and implementors conduct simple, effective pretests of BCC materials for HIV/AIDS prevention.
The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions. Implementors can use the handbook to monitor while the planners can use it as a planning tool since the handbook highlights important points for the design and development effective BCC programming.