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This document outlines Family Health International's Behaviour Change Communication strategy for HIV/AIDS. It was developed for use by donors, partners, collaborators and potential collaborators.
The handbook guides you through the development of behaviour change communication (BCC) projects using a strategy developed by the AIDS Control and Prevention (AIDSCAP) Project of Family Health International. The strategy is illustrated by the Communication Pyramid including the following components: risk factors, target audience, desired behaviour and attitude changes, initial planning, messages, communication channels and media, pre-testing, and interventions to reach the audience.
The handbook is meant to help field level planners and implementors conduct simple, effective pretests of BCC materials for HIV/AIDS prevention.
The handbook is meant to help planners and implementors look at the effectiveness of the Behaviour Change Communication (BCC) HIV/AIDS prevention interventions. Implementors can use the handbook to monitor while the planners can use it as a planning tool since the handbook highlights important points for the design and development effective BCC programming.
The handbook is meant to help organizations implement HIV/AIDS care and support projects using behaviour change communication techniques. The topics included in the handbook are: choosing care and support interventions; selecting target audiences; planning and designing care and support interventions; using effective communication approaches; meeting the training and education needs of staff, volunteers and target audiences; developing systems for supervision, support and monitoring of activities; influencing social norms; and other important care and support topics (e.g. …
