17. Partnerships for the Goals

The objective of the project is to establish a cooperative system with UNESCO

The constitutional and legal provisions governing the service sector in Ecuador preserve the ability to regulate the areas of public policy to promote cultural industries. At the same time, it should be noted that Ecuador has made commitments to the WTO in the sector of "recreational, cultural and sports ', which include the following services: Entertainment, libraries, archives, museums, sports and other recreational services, for modes: 1 (cross border trade), 2 (consumption abroad) and 3 (commercial presence). Regarding to mode 4 (temporary entry of natural persons), Ecuador did not acquire any commitments and is free to apply restrictions to market access and national treatment to protect this sector locally.

In the case of the Multi-Party Trade Agreement with the European Union, Ecuador maintained the commitments made in the WTO for modes 1, 2 and 3. Regarding to cross border trade (modes 1 and 2), in order to safeguard the regulation capacity of the publishing industry, Ecuador has included a horizontal restriction under which it reserves the right to give the EU the same treatment granted by the EU in the publishing sector to Ecuadorian nationals. Concerning mode 3, although commitments are made in entertainment services, it is conditioned that, in the case of contracting foreign artists, musical ensembles or orchestras, they must jointly present in the same spectacle, national artists, in a proportion of 60% of the total artistic program.

In terms of audiovisual services, Ecuador did not acquire any commitments in this sector and is therefore free to adopt public policies for the promotion and protection of audiovisuals. These are included in the List of exemptions of Article II, referring to "Most Favored Nation", which would allow the country, for example, to grant more favorable treatment to certain countries which Ecuador have agreements with. Audiovisual services were not part of the MCA's negotiation with the European Union.

Some of the restrictions that Ecuador reserved the right to apply establish, for example, that any employer with a staff of more than 10 employees should employ Ecuadorians of no less than 90 percent of the ordinary workers and not less than 80 percent of qualified or specialized employees, administrative staff or people holding positions of responsibility.

On the other hand, it is pointed out that Ecuador has not developed a system of preferential treatment so that the population can access cultural events through bonuses or other benefits.

Le Ministère de la Culture, en partenariat avec la Fondation Hiba et la Fondation OCP a crée le  Bureau export de la musique marocaine (MOMEX) en vue de renforcer les différents maillons de la filière musicale marocaine et contribuer à sa promotion à l’international.

La mise en place de cette nouvelle structure s’inscrit dans le cadre d’une action globale visant à renforcer la création musicale et sa diffusion, raffermir le lien entre la sphère artistique et le monde de l’économie et, de façon générale, renforcer l’industrie musicale marocaine.

Le MOMEX propose un accompagnement qui intervient à chacune des étapes du développement d’un artiste à l’international:

• Veille de marché et conseils
• Identification et mise en relation avec des partenaires locaux potentiels
• Suivi des stratégies sur le terrain
• Soutien logistique et financier des projets
• Relais et reporting promotionnel d’un album ou de concerts à l’étranger.

Cet accompagnement permet d’atteindre les objectifs suivants:

• Participer au développement du secteur de la musique et de ses performances à l’export ;
• Apporter une visibilité plus large à la diversité et à la qualité du plateau artistique marocain dans les marchés internationaux à travers une meilleure diffusion de l’information et des répertoires musicaux ;
• Permettre aux artistes marocains de s’exposer et de s’exporter sur les marchés potentiels ;
• Susciter et soutenir une diffusion régulière des spectacles musicaux des artistes marocains à travers les festivals internationaux et les lieux de diffusion ;
• Encourager la professionnalisation de la gestion des carrières des artistes à l’international.