Number of people watching/listening a tv/radio channel expressed in absolute number for a given period of time (generally daily or weekly), converted into an annual average. Please express this as the average daily reach (or, if not available, weekly reach) over the course of the year.
Ministry of Communications or Telecommunications, National Statistical Organizations, Audiovisual Regulatory Authority or Press Council.
UIS Instruction Manual for Completing the Questionnaires on Media Statistics.