Investing in Creativity

Today, the cultural and creative industries generate annual global revenues of US$2,250 billion and exports of over US$250 billion. These sectors, which currently provide nearly 30 million jobs worldwide and employ more people aged 15−29 than any other sector, can even make up to 10% of GDP in some countries. The creative economy, constituted by these sectors, has thus become a major driver of trade strategies in developed and developing countries alike. Nearly half of the people working in these sectors are women and the majority have attained a level of education higher than in non cultural occupations.