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Cultural Diversity on Media

Where
Republic of Korea
When
2018
Who
Korea Press Foundation
Key objectives of the measure:

1. Media Education
▪ Media Education at School
▪ Media Education for the Public
▪ Infrastructure for Media Education

1. First, the media education at school refers to the activities to support schools in teaching students to develop as well as apply in practice a sensible understanding of media. The project emphasizes the cultivation of creative talents with “data-processing” and “communication” skills. Second, media education for the public supports teaching and learning about media outside schools for diverse age groups and classes. Particularly, it aims to improve “information welfare” for the information alienated and enhance literacy for each stage of the life cycle. Third, the infrastructure program is to expand the foundation of media education both at school and in society so that media education can continue to develop. To this end, it provides training for instructors, develops high-quality learning materials, and establishes a database of education materials.

Scope of the measure:
Local, Regional, National
Nature of the measure:
institutional
Main feature of the measure:

1.
▪ The media education at school supports media literacy classes and provides a training program for teachers tailored to each country or to the free semester system. It also conducts research on media literacy curriculum and designs class primarily based on teachers’ field experience. 
▪ The media education for the public provides the community childcare centers, community welfare centers, libraries, etc. with instructors and curriculum to meet each institution’s needs while providing educational content specific to each class and age group. Also, it operates a journalism experience program for teenagers and the Newspaper in Education program for both children and parents.
▪ The infrastructure program produces specialized instructors and strengthens their capacities. It also distributes materials for media education as well as developing and providing educational content. In addition, it hosts media education forums and contests. 

Results expected through the implementation of the measure:

1. In a knowledge-based society, it is important to create added value through the production, circulation and utilization of knowledge and information. This is why fostering abilities to access and sensibly use select information from diverse media is of increasing importance. This program also improves critical understanding of news and its social context. It instills a sense of citizenship and responsibility as prosumer (a compound of producer and consumer). 

Financial resources allocated to implement the measure:

120,859 dollar (as of 2016)
- The current subsidies of the government are spent for employing instructors, organizing national conference, and administering lifelong classes for media education, with the operators of the educational program selected via public contests.

Goal(s) of UNESCO's 2005 Convention
Cultural Domain(s)
Cinema/ Audiovisual Arts
Media Arts
Publishing
Cultural Value Chain
Creation
Production
Distribution
Participation